| .jpg) | | | | |  | | Tesco has moved its £90m media planning and buying account to MediaCom, ending its 20-year relationship with Initiative. | | | | | |  | | Carlsberg has launched a spoof digital outdoor ad responding to the furore around Protein World's 'Are You Beach Body Ready?' billboard. | | | | | |  | | A naked image of Cara Delevingne plastered on a billboard on London's Brick Lane does not objectify women, according to the advertising watchdog. | | | | | |  | | Mark Creighton, the chief executive of Mindshare UK, is leaving the agency to become chief operating officer at Dentsu Aegis Network UK and Ireland. | | | | | |  | | Social network launches marketing push with pitch for first creative and media shops. | | | | | |  | | Bartle Bogle Hegarty has split with Barnardo's amid a strategic creative review by the children's charity. | | | | | |  | | E.ON, the energy company, has consolidated all its UK marketing comms activity into Engine. | | | | | |  | | Paddy Power, the bookmaker, has launched a tongue-in-cheek campaign to promote its odds on the outcome of Ireland's gay marriage referendum. | | | | | |  | | Viacom has started the process of making more than 90 people working in Channel 5's commercial team redundant following today's decision to partner with Sky Media for its advertising sales. | | | | | |  | | Diageo, the drinks company, has appointed Adam & Eve/ DDB as the strategic and creative global lead agency for The Singleton Scotch whisky brand. | | | | | |  | | Publicis Chemistry's chief executive Mike Welsh is to step down from his role with immediate effect. | | | | | |  | | Abbot Mead Vickers BBDO has received the most number of D&AD Pencils as judging for the awards wrapped up this week. | | | | | |  | | Bloomberg Media has made two senior appointments to its commercial team, as it launches Bloomberg Business Europe today. | | | | | |  | | WPP's chief executive Sir Martin Sorrell was paid £42.9 million last year, a 43.9 per cent increase on 2013. | | | | | |  | | Talon, OMD UK, R/GA London and Grand Visual took home the Grand Prix at the Clear Channel Outdoor Planning Awards last night for their Google Outside 2.0 campaign. | | | | | |  | | Victorian Plumbing, the online bathroom retailer and rival to Victoria Plumb, is looking for a creative agency for a £6 million campaign to launch later in the year. | | | | | |  | | Transport for London and the police have launched an interactive video campaign encouraging people to report unwanted sexual behaviour on public transport. | | | | | |  | | J Walter Thompson has launched a research and analytics division called The J Walter Thompson Intelligence Group. | | | | | |  | | House of Fraser parodies popular internet memes for a new TV campaign promoting the store's brand event. | | | | |
 | | Top Work Stories | | | | | | |  | | Audi has released a visually striking, and visceral, cinema ad for its new RS 3 Sportback. | | | | | |  | | Skip, the Unilever-owned laundry detergent sold in markets including France, Spain and South Africa, is relaunching with an online music video that enables viewers to change the dancers' clothes. | | | | | |  | | Audi got Paul WS Anderson, the director of Event Horizon, to shoot a heist-themed TV ad promoting its S Line model. | | | | | |  | | McDonald's France has built on a 2014 campaign by releasing a new set of pictogram posters, and also put the images on a range of clothing at the Paris retailer Colette. | | | | | |  | | The Romanian chocolate bar Rom is a surprisingly ambitious marketer and has found great success with its agency partner, McCann. | | | | | |  | | The Guardian is back with its "own the weekend" campaign, only this time it is threatening readers with what would happen if they let someone else dictate their free time. | | | | | |  | | Olivia Colman voices a campaign by M&C Saatchi about sexual harassment on the Tube. | | | | | |  | | Booking.com, the travel website, has released four new films as it enters phase two of its "booking right" campaign. | | | | | |  | | Paddy Power, the bookmaker with a reputation for mischievous marketing, has released a new campaign across Ireland giving its odds on a "yes" vote in the referendum for gay marriage. | | | | |
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