Dispatches - The biggest stories on Marketing in the last seven days

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Dispatches , 02nd May 2015

Protein World reaction: Marketing readers were offended by ad Stop optimising 'the sh*t' out of marketing, says Adidas brand boss Heritage brands must not get stuck in the past, says Premier Foods marketing director Why brands like Unilever and Microsoft are paying to get inside the music slipstream Stumbling blocks: how Lego almost failed to build a brand M&S Digital Labs launches Apple Watch app John Lewis and Cadbury show off first brand results on Instagram Five start-ups innovating for John Lewis, Diageo and Camelot New Google Glass on the way, says Ray-Ban brand owner Unilever aligns brand with 'social activism' in sustainability sponsorship deal Nestle's Gawain Owen: I would pay more for programmatic TV ads Failure to re-engage with mums who have left the workforce costs firms £2m per year JOBS BOARD Senior Marketing Manager, Product, Luton , TUI Travel PlcCompetitive , Luton, Bedfordshire Marketing agency roles in the Home Counties , StonorVariable £20,000 - £100,000 , Home Counties Senior Online Trading/Commercial Manager , Pitch Consultants£45000 - £60000 per annum + benefits , Leicestershire Business Development Executive , Tomorrow Recruitment£25000.00 - £35000.00 per annum + Commission , East London Global Food Brand - Comms Manager at top London media agency , Ultimate Asset£35000 per annum , London

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