Gio Compario cements return to GoCompare.com, The best Rugby World Cup ads so far, Bestival founders bring party to brands

view in web browser add to safe senders list September 07, 2015 Campaign Daily Fix

Latest news Gio Compario cements return to GoCompare.com James Swift GoCompare.com is releasing four TV ads featuring its opera-singing mascot, Gio Compario, as part of a campaign boasting the comparison website's range of services. Rugby World Cup 2015 ads: the best so far Michelle Perrett The Rugby World Cup, which is being hosted by England, kicks off on 18 September and brands are clamouring to show their support. Campaign showcases some of the best adverts so far. Bestival founders aim to bring the party to brand experiences Maisie McCabe Ahead of Bestival this weekend, Ziggy Gilsenan, a co-founder of the festival, talks to Maisie McCabe about why after 11 years of running festivals, she wants to start creating experiences for brands. City AM beefs up lifestyle content in 10th anniversary redesign Michelle Perrett City AM, the free daily London business newspaper, has launched a special edition cover wrap showcasing its favourite front pages, to celebrate its 10th anniversary. Chris Moyles confirmed as new Radio X breakfast host in Global rebrand Michelle Perrett XFM will be rebranded to Radio X later this month, Global Radio has confirmed today, after weeks of speculation about the radio station's future. Strictly Come Dancing launch is most-watched opening episode in BBC show's history Gurjit Degun BBC One's launch for this year's Strictly Come Dancing series pulled in an average of 8.7 million viewers, making it the most-watched opening episode of the show's 13-year history. Knox on new LGBT group: 'We want it to have bite' Helen Hoddinott Scott Knox, the managing director at the Marketing Agencies Association, talked to Campaign about goals for PrideAM, the new LGBT leadership group for the advertising industry that launched last week. IPG poaches BBDO's Simon Bond as first chief growth officer James Swift Interpublic Group has hired Simon Bond, BBDO's chief marketing officer, as its first chief growth officer. Campaign Viral Chart: John Lewis insurance's 'tiny dancer' tops the most shared list Gurjit Degun John Lewis' ad featuring a young girl dancing around a house has taken the top spot in the Campaign Viral Chart. Havas Media wins media account for investment firm Source Michelle Perrett Havas Media International has been appointed to handle the international media planning and buying account for global investment firm Source. Aviva's Jan Gooding to chair judges at Newsworks Planning Awards Gurjit Degun Jan Gooding, the group brand director at Aviva and chair of Stonewall, will lead the jury for this year's Newsworks Planning Awards. The Work PG Tips "keep it tea" by Mother Breast Cancer Care "days" by Arnold KLP Android "swim dem crew" by Adam & Eve/DDB Promoted content How Twitter UK brought top fashion trends to the masses Find out how 2014 Ocean Digital Competition prize-winner Twitter UK made the most of digital out-of-home, plus what's new in DOOH. Editor's pick A view from Dave Trott: People don't miss what they never had Dave Trott "Life, Liberty, and the pursuit of Happiness" is one of the most famous phrases in the English language. Private Eye bolstered by 'less is more' ad approach James Swift The title boasts an ABC1 readership and circulation is on the up. Is it an attractive proposition for brands, James Swift asks Also in the news Listen to the new Marketing Mind podcast - episode one: AI Shona Ghosh Welcome to the Marketing Mind, a new podcast from Marketing's editorial team. #60yearsTVads: Grey London's Nils Leonard on ads made to move you Nils Leonard Throughout September, Marketing will be celebrating the 60th anniversary of TV advertising in the UK with a series of articles penned by influential industry leaders. The aim is to explore where TV advertising is now and, more importantly, its future in a rapidly evolving media landscape. Today, it's the turn of Nils Leonard, chairman and chief creative officer of Grey London. Ben & Jerry's wants to 'save the world' with new ice cream Sara Spary Ice cream brand Ben & Jerry's has created a new flavour of ice cream to show how it is supporting clean energy with its 'Save Our Swirled' campaign. Campaign Jobs Proposition & Acquisition Executive Negotiable EE, London Content Manager - Audi Competitive Audi, Milton Keynes, Buckinghamshire Associate Director - Ad Hoc £40000 - £55000 per annum + Bonus & Benefits Elizabeth Norman International, London Account Director / AD £50 - 70k (Dependent on Experience) + Bonus Guru Careers, Bracknell, Berkshire (RG12) - Commutable from Wokingham, Reading, Woking, Farnborough, Slough See all jobs

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