Friday, 4 September 2015

Poke promotes Angus Mackinnon to lead creative department, Sainsbury's to sponsor ITV drama, and Harvey Keitel helps out a hen do in new Direct Line ad

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Brand Republlic
Daily News 4th September
 
Poke promotes Angus Mackinnon to lead creative department Poke promotes Angus Mackinnon to lead creative department
04 September 15, Kate Magee
Poke, the Publicis UK digital agency, has promoted Angus Mackinnon to take charge of its creative department.
 
Sainsbury's to sponsor ITV drama Sainsbury's to sponsor ITV drama
04 September 15, Omar Oakes
Supermarket giant Sainsbury's will sponsor ITV's Showcase Drama package in a two-year deal.
 
Harvey Keitel helps out a hen do in new Direct Line ad Harvey Keitel helps out a hen do in new Direct Line ad
04 September 15, James Swift
Harvey Keitel returns as Winston Wolf and helps a group of women on a hen do in the new ad for Direct Line.
 
Breakfast Briefing: HSBC shuns radical rebrand, Bwin accepts £1bn GVC deal Breakfast Briefing
04 September 15, Shona Ghosh
In today's news, HSBC rebrands its retail arm to 'HSBC UK', while gambling firm consolidation continues after the £1bn Bwin deal.
 
Mobile ads are 'out of hand', says iOS 9 ad blocker creator Mobile ads are 'out of hand', says iOS 9 ad blocker creator
03 September 15, Shona Ghosh
Brands and publishers need to "be thoughtful" with ads on the mobile web, or else face mutiny from smartphone users installing ad-blockers en masse.
 
D&AD winner creates paper pencil substitute months after waiting for real award D&AD winner creates paper pencil substitute months after waiting for real award
04 September 15, Grace French
A creative who won a new blood pencil at this year's D&AD awards has taken matters into her own hands after three months of not receiving her real prize.
 
Schoolboy errors: Jack Whitehall stars in Samsung's comedy 'School of Rugby' spots Schoolboy errors: Jack Whitehall stars in Samsung's comedy 'School of Rugby' spots
04 September 15, Shona Ghosh
Samsung is hoping to win over non-rugby fans with its new 'School of Rugby' ads, which star comedian Jack Whitehall.
 
McDonald's to launch youth YouTube channel McDonald's to launch youth YouTube channel
03 September 15, Omar Oakes
McDonald's is this month unveiling a YouTube channel targeted at UK audiences in an attempt to drive more engagement with 16- to 24-year-olds.
 
Honda sponsors AOL docu-series charting hopes and fears of Mars One finalists Honda sponsors AOL docu-series charting hopes and fears of Mars One finalists
03 September 15, Sara Spary
Honda has partnered with AOL's Engadget to create a series of interviews with the five 'uncommon' people hoping to take a one-way trip to Mars to colonise the 'red planet'.
 
O2 marketing director Nina Bibby on TV ads' personalised and programmatic future O2 marketing director Nina Bibby on TV ads' personalised and programmatic future
04 September 15, Nina Bibby
Throughout September, Marketing will be celebrating the 60th anniversary of TV advertising in the UK with a series of articles penned by influential industry leaders. The aim is to explore where TV advertising... read more
 
Pamco names Jan Gooding as chair and appoints Ipsos Mori for new measurement service Pamco names Jan Gooding as chair and appoints Ipsos Mori for new measurement service
03 September 15, Michelle Perrett
The newly created Publishers Audience Measurement Company, Pamco, has announced that Jan Gooding, the group brand director at insurance company Aviva, is joining as chair of the organisation.
 
Maxus brings in ZenithOptimedia's Symons as head of talent Maxus brings in ZenithOptimedia's Symons as head of talent
03 September 15, Michelle Perrett
Maxus has appointed Rudi Symons as its first EMEA head of talent and culture.
 
Most people do not know how UK newspapers are funded by advertising, reveals study Most people do not know how UK newspapers are funded by advertising, reveals study
03 September 15, Michelle Perrett
Consumers underestimate the contribution that advertising revenue has in funding high quality editorial, research from video advertising specialist Teads has found.
 
Android "swim dem crew" by Adam & Eve/DDB Android "swim dem crew" by Adam & Eve/DDB
03 September 15,
Android is launching a TV and cinema advert to create brand awareness with UK millennials.
 
Listerine 'Feel Every Smile' by J. Walter Thompson Listerine 'Feel Every Smile' by J. Walter Thompson
03 September 15,
Listerine has released an app for the visually impaired that causes a phone to vibrate when it detects a smile.
 
The public reacts: people 'prefer the old' Google logo The public reacts: people 'prefer the old' Google logo
03 September 15, Georgina Brazier
Google has introduced a new logo, just a month after unveiling a restructure under new parent company, Alphabet. Marketing headed to Oxford Street to find out what the public think about Google's latest... read more
 

Video storytelling: blustering bandwagon or the biggest opportunity?

Presented by Marketing Digital Exchange
Richard Herd, Head of Food Tube at Jamie Oliver, will discusses the power of visual, and gives advice on getting yours seen.


 
 
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