This week's most read news and best ad campaigns: Pot Noodle releases new TV spot, Wunderman hires ECD, L'Oréal issues integrated briefs

view in web browser add to safe senders list September 05, 2015 Campaign Saturday Shot

This week's most read news and best ad campaigns Most read news Pot Noodle says 'you can make it' in new TV campaign James Swift Pot Noodle has released its first TV campaign since hiring Lucky Generals as its creative agency. Haworth named Wunderman ECD Kate Magee Ian Haworth, the global chief creative officer at Rapp, has been appointed as the executive creative director at Wunderman UK and EMEA. L'Oréal issues integrated briefs James Swift L'Oréal is on the hunt for UK agencies with digital and experiential expertise as it sends out briefs for multiple brands. McCann appoints CHI's Chad Warner James Swift McCann London has hired Chad Warner, the digital creative director at CHI & Partners, as its first integrated creative director. DigitasLBi merges creative, UX and content departments Gurjit Degun DigitasLBi is merging its creative, user experience and content strategy teams to form a "creative supergroup". Katie Melua covers 'Wonderful Life' for Premier Inn campaign James Swift Premier Inn's new £25 million TV campaign features long-time spokesman Lenny Henry and a cover of Black's 1980s hit Wonderful Life by Katie Melua. UBS asks big questions in global brand relaunch Matthew Miller Switzerland-based financial services giant UBS today launches a digital-heavy global rebranding, through Publicis Worldwide, that focuses on answers to the questions clients ask as they go through life. The buzz: John Lewis' "tiny dancer" wins hearts When Adam & Eve/DDB works with the director Dougal Wilson, the result is rarely less than excellent. Vodafone ads banned after complaints by Three over signal claims Michelle Perrett Two Vodafone ads were "misleading" and must not appear again in their current form, the Advertising Standards Authority has ruled. Media mogul visits London to sell holograms to advertisers Michelle Perrett A billionaire media owner is coming to London to offer UK brands the chance to resurrect icons of music and film with new holographic technology. Maxus brings in ZenithOptimedia's Symons as head of talent Michelle Perrett Maxus has appointed Rudi Symons as its first EMEA head of talent and culture. McDonald's to launch youth YouTube channel Omar Oakes McDonald's is this month unveiling a YouTube channel targeted at UK audiences in an attempt to drive more engagement with 16- to 24-year-olds. We Are Social lands Audi's social media Gurjit Degun Audi has appointed We Are Social as its retained strategic and creative social media agency in the UK. SapientNitro picks up £15m Tesco Mobile Gurjit Degun Tesco Mobile has appointed SapientNitro to handle its £15 million advertising, digital and social media business without a pitch. Aldi joins the content rush and launches YouTube channel Michelle Perrett Discount supermarket chain Aldi has launched a new YouTube channel to broaden its social media reach. Top Work Honda "stepping" by Mcgarrybowen Honda's new TV ad for the HR-V combines satisfying-to-watch feats of human choreography with the 90s jungle hit Incredible by M-Beat featuring General Levy. Pot Noodle "you can make it" by Lucky Generals Pot Noodle has released its first TV campaign since hiring Lucky Generals as its creative agency. The Sun "The Sun Always Shines On TV" by Grey London Grey London has created a campaign telling lovers of the small screen that The Sun is the newspaper for all things TV. Premier Inn "beautiful mornings" by Rainey Kelly Campbell Roalfe/Y&R Premier Inn says it has pumped £25 million into its new TV campaign ahead of a £140 million refurbishment. UBS "together we can find an answer" by Publicis London UBS's global rebrand is all about questions. Listerine "feel every smile" by J Walter Thompson Listerine has released an app that causes a phone to vibrate when it detects a smile. Channel 4 "go dark" by 4Creative Channel 4 has littered London with posters advising people how to remain hidden from the state as part of a promotional campaign for its news series, Hunted. Campaign Jobs Content Manager - Audi Competitive Audi, Milton Keynes, Buckinghamshire Brand and Campaigns Executive Up to £33,000 pa plus benefits (salary dependent on experience) Institute of Customer Service, London SE1 (London Bridge) Account Manager £21000 - £26000 per annum Brand Recruitment, Norwich Senior Account Manager £35k - £40k dependent on experience Duke Network, London (Central), London (Greater) See all jobs

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