Mirror CEO says cover price revenue to keep papers afloat, Waitrose on why print is most effective

 

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01st March 2016

Trinity Mirror CEO Fox: cover price revenue will keep papers like The New Day afloat The ad market for free print newspapers is limited and paid-for titles will be increasingly dependent on cover price because of slumping ad revenue, the publisher of The New Day and the Daily Mirror has said. Waitrose: print is our most effective advertising channel Waitrose has claimed print is its "most effective" channel for its advertising. One in five adults now use ad-blockers, says IAB survey More than one in five British adults now say they use ad-blockers, according to the latest research from the IAB. Specsavers story in the Mail is case study for content marketing done right If you want content marketing done right, hire a journalist, says GF Media's Grant Feller. First Choice ad to feature live marriage proposal during Coronation Street break A woman will propose to her boyfriend during a Coronation Street ad break tonight, in a leap year-inspired spot for First Choice. An evening with Bullmore: the 16 best bits Adland's finest gather around the RedSofa for an evening of smiles and wisdom with the wise uncle of advertising - Jeremy Bullmore.     Presented by Campaign and RedSofa Bake Off's Mel Giedroyc joins Magic as new digital radio network goes live Mel Giedroyc, The Great British Bake Off presenter and comedian, will present a new Saturday lunchtime show on Magic Radio ahead of two sister stations being launched nationally on DAB. The New Day first look: media buyers warn paper is short on ads and needs digital push Leading media buyers have welcomed The New Day but warned it is short on ads, the simplistic editorial style risks being too 'Janet and John', and it must develop a digital presence. Media on Trial: The New Day reviewed Gideon Spanier, the head of media at Campaign, reviews Trinity Mirror's new title, The New Day, which has launched today. Latest blogs My Media Week: Sam Finlay This week, Sam Finlay, the managing director at Time Inc UK Advertising, breakfasts with Unilever’s Keith Weed, learns that Time Inc has acquired Specific Media and Myspace owner Viant and avoids West Ham fans. Super Bowl 50: which brands flew and flopped on social media? This year's American football spectacle showed the effectiveness of social activations – from free pizza from Papa Johns, to a $1m prize from Esurance. How brands can win the ad tech power game Brands, publishers and ad tech companies are making big strategic moves into digital advertising in order to conquer a key segment of a market that has grown – and continues to grow – very fast. Account Manager , Primesight up to £35,000 per annum, London Advertising Sales Account Director- Quirky digital platform , Ultimate Asset £55000 - £70000 per annum + uncapped commission and benefits, London Account Director - Infamous social platform , Ultimate Asset £60000 - £61000 per annum, London Agency Sales Director - exciting multi-platform tech , Ultimate Asset £70000 - £90000 per annum + strong bonus, West End Brand Partnerships and Publicity Executive , Lime Pictures £22000 to £24000 per annum, dependent on experience, London (Greater)

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