Samsung's 'Be Fearless' Gear VR campaign; Emojis are sexist, says P&G; Amazon Dash will replace Brita water filters automatically

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Samsung's 'Be Fearless' Gear VR campaign combats fear of heights 02 March 16, Daniel Farey-Jones Samsung has used its Gear VR virtual reality technology to help people reduce their fear of heights and of public speaking.   Emojis are sexist, says P&G in latest Always #LikeAGirl spot 02 March 16, Shona Ghosh P&G's celebrated #LikeAGirl campaign has turned its critical gaze on emojis, with an online spot highlighting how symbols relating to sports or working life only show men.   Amazon Dash will replace Brita water filters automatically 02 March 16, Michelle Perrett Amazon has teamed up with Brita in the US to launch a new Wi-Fi enabled pitcher that will automatically reorder filters, using its Amazon Dash system.   ITV gets boost from 'growing concerns about digital ads and malware' 02 March 16, Gideon Spanier ITV today claimed it was benefitting from "growing concerns" about digital advertising and malware and insisted it can outperform the TV ad market in 2016, despite lagging the market in a flat first quarter.   Football League invites agencies to pitch for digital overhaul 02 March 16, Ian Griggs, PRWeek The Football League is carrying out a review of its digital platforms via its digital subsidiary FL Interactive.   Why the 'triumph of personalisation' has to encompass cultural relevance 02 March 16, Chris Duncan Chris Duncan, chief customer officer at News UK, believes brands that talk to consumers in a human way will achieve the best results.   My Media Week: Phuong Nguyen 02 March 16, Hayley Hayes This week Phuong Nguyen, the director of eBay Advertising, experiences the not insignificant task of defining the company’s three-year tech plan; the joy of promoting deserving talent; and a... read more   Are millennials really that different from other generations? 02 March 16, Staff Can 'millennials' really be viewed as a homogeneous group, but one that is significantly distinct from previous generations, or are those that fall under the label actually rather more similar to their... read more     02 March 16 Is the new Premier League identity more snore than roar? It takes a brave designer to muck about with anything to do with our national game. So the recent change to The Premier League identity for the 2016/17 season was bound to be met with dog's abuse,... read more   02 March 16 The uses and misuses of brand valuation In the rush to demonstrate brand ROI, many marketers default to brand valuation as the key metric to focus on. Although it definitely has use in providing a dollar value for an intangible asset, it... read more   02 March 16 The Daily Poke: Press play It don't mean a thing, if it ain't got that swing. In the archways beneath House of Vans London, the lyric has found a new resonance with the launch of the Polyphonic Playground. Read more on The... read more   02 March 16 Why the secret to shareable campaigns is out-of-home Thanks to mobile, there is no such thing as idle time when we're outside our homes. Our data may well be in the cloud but our heads are firmly buried in our iPhones. Read more on Why the secret to... read more   01 March 16 What does BBC Three's online move mean for advertisers? And so it has begun. In the same week The Independent announced its decision to cease print production and go digital, BBC3 moved from linear TV to the web. While BBC Three's transition was an industry... read more   01 March 16 How middle-England fashion brands could make more of digital marketing Nowadays it seems that some retail brands are thriving where others are simply disappearing from our lives. How is it that brands such as Hackett and Austin Reed, which essentially offer the same products... read more                   Strategy Director - Marketing Consultancy   Upto £95K + benefits Rare Selection, London (Central), London (Greater)   Media Planning Account Director   £45k + BONUS Dot-Gap, London Central   SENIOR ACCOUNT MANAGER – Shopper Marketing Agency – FMCG accounts – c. £35k   c. £35k Judi Patton, London (Central), London (Greater)   Super duper ACCOUNT DIRECTOR / SENIOR ACCOUNT DIRECTOR– award winning integrated agency, SW London -   £40k-£60k plus benefits Judi Patton, London (Greater)   Senior Campaigns Associate   £34,500 to £50,000 Financial Conduct Authority, London (Central), London (Greater)   Planner - Top CRM Agency, Excellent big name clients   £32-45,000 per annum + comprehensive benefits package The Real Adventure Unlimited..., Bristol (City Centre), City of Bristol   Senior Technical Project Manager   Competitive + Benefits RAPP, East Grinstead / London   Project Manager   Competitive + Benefits RAPP, London   Account Director   Competitive + Benefits RAPP, London   Strategic Client Manager   Competitive Package London & Partners, London (Central), London (Greater)               See all jobs

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