Trinity's Local World on brink of 1XL exit, Rustlers seeks agency to replace MediaCom

 

	View in web browser Add to safe senders list

03rd March 2016

Trinity's Local World on brink of 1XL exit Trinity Mirror is poised to pull its Local World subsidiary out of 1XL, the digital ad sales platform that it shares with other regional news publishers including Johnston Press and Newsquest. Rustlers seeks agency to replace MediaCom Rustlers, the microwaveable burgers and sandwiches brand, is reviewing its media requirements after ending its relationship with MediaCom. Savills moves media into Arena Savills, the upmarket estate agency, has appointed Arena Media to handle its media planning and buying after a competitive pitch. Mail and VivaKi close to ending trading row The publisher of the Daily Mail is understood to be close to resolving a trading dispute with VivaKi that has seen the media buying group slash its spending with the newspaper since December. Inside ITV's numbers: strong ad growth, but for how much longer? ITV gave an annual results presentation to the City that showed the broadcaster had strong growth in every ad category, except leisure, and live viewing held up in 2015. Programmatic ads provide greater ROI than traditional media, claims survey A majority of marketers say programmatic ads provide a greater return on investment than traditional media, according to new research by digital marketing specialists AdRoll. An evening with Bullmore: the 16 best bits Adland's finest gather around the RedSofa for an evening of smiles and wisdom with the wise uncle of advertising - Jeremy Bullmore.     Presented by Campaign and RedSofa Pick of the week: BBC One, BBC Creative BBC Creative, the new in-house agency, moves out of the broadcaster's comfort zone with its first ad. Ten things you need to know: Ikea review, Confused.com's new agency Ikea launches media review, Confused.com hires a new agency, and more highlights from the ad and media industries this week. ITV gets boost from 'growing concerns about digital ads and malware' ITV today claimed it was benefitting from "growing concerns" about digital advertising and malware and insisted it can outperform the TV ad market in 2016, despite lagging the market in a flat first quarter. Latest blogs My Media Week: Phuong Nguyen This week Phuong Nguyen, the director of eBay Advertising, experiences the not insignificant task of defining the company’s three-year tech plan; the joy of promoting deserving talent; and a quintessentially London moment. Specsavers story in the Mail is case study for content marketing done right If you want content marketing done right, hire a journalist, says GF Media's Grant Feller. My Media Week: Sam Finlay This week, Sam Finlay, the managing director at Time Inc UK Advertising, breakfasts with Unilever’s Keith Weed, learns that Time Inc has acquired Specific Media and Myspace owner Viant and avoids West Ham fans. Account Manager , Primesight up to £35,000 per annum, London Advertising Sales Account Director- Quirky digital platform , Ultimate Asset £55000 - £70000 per annum + uncapped commission and benefits, London Account Director - Infamous social platform , Ultimate Asset £60000 - £61000 per annum, London Agency Sales Director - exciting multi-platform tech , Ultimate Asset £70000 - £90000 per annum + strong bonus, West End Recruitment Account Manager - leading national newspaper group , Media IQ Recruitment £28k basic salary plus commission, London (Central), London (Greater)

Manage Bulletins Unsubscribe