| Latest news | |  | | | | | Manchester United is building its own branded global social network and media outlet, with the aim of targeting its international base of an estimated 350m supporters. | | |  | | | | | Dixons Retail is launching a multimillion-pound campaign featuring Star Wars character Darth Vader in an attempt to change perceptions of its customer service. | | |  | | | | | KFC is launching an ad campaign promoting its espresso products as it attempts to emulate McDonald's success in the coffee market. | | |  | | | | | Directski.com, the online ski holiday firm, has launched a tongue-in-cheek ad that makes fun of its direct competitor, Crystal Ski, using boxing personality Frank Bruno. | | |  | | | | | Shelter, the homeless charity, is launching a Christmas ad campaign using people who either have been or are being threatened with eviction, to expose how every two minutes someone in the UK faces losing their home. | | |  | | | | | Philip Almond, the global marketing director for Baileys, has left Diageo after 17 years, as part of the drinks company's ongoing restructure. | | |  | | | | | Aegis has unveiled a 26.1% rise in third quarter revenues, with organic growth trumping bigger marketing services groups such as WPP and Publicis. | | |  | | | | | Burton's Foods is rolling out a soap-opera-themed ad drive to promote its Cadbury Fabulous Fingers sub-brand. | | |  | | | | | Mothercare will shift its marketing function into its wider business department after the departure of group marketing director Anna James. | | |  | | | | | The Direct Marketing Association has committed the industry to a 25% increase in the use of suppression files over the next three years as part of a new agreement with the government to cut physical waste and carbon emissions. | | |  | | | | | Immediate Media, the new owner of BBC Magazines, is to house the bulk of the new business in Hammersmith with staff expected to have moved in by the summer of 2012. | | | | | Intelligence | |  | | | | | Brands were surprisingly subdued in their recent Rugby World Cup campaigns, but expect a big increase in activation by 2015, writes Alex Brownsell. | | |  | | | | | The pop-up concept has brought excitement to the retail sector. Mary Cowlett examines whether this can be replicated online. | | | | | Opinion | |  | | | | | Chinese brands need to better understand the benefits of market insight and competition before they can succeed globally, writes Jeremy Rainbird, CEO, Addiction Worldwide. | | |  | | | | | This week's big data news was about Waitrose launching their loyalty card, but re-wind a week to an announcement by fellow group brand John Lewis. | | | | | From the blogs | | | | | | | | | | | | | | | Tap It | | Greg Taylor | | 31 October 2011, 5:42PM | | |  | | | | | Latest jobs | | | | | | Brand Manager | | Recruiter Jarlett de Grouchy | | Salary £38000 - £42000 per annum + car + bonus | | Location East London | | |  | | |
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