Latest news | | | | | | Philips has split its £300m global media planning and buying business between Carat and MPG Media Contacts. | | | | | | | Marks & Spencer has launched its Christmas TV ad, starring the finalists from this year's 'X Factor', with a promoted tweet to alert people to its premiere. | | | | | | | Apple has awarded its worldwide product marketing head Phil Schiller 150,000 share options, worth $60m, to persuade him to stay with the company through to 2016. | | | | | | | MirriAd, the digital product placement specialist, has forged a new partnership with WPP's MEC and Scottish broadcaster STV to develop technology to synchronise TV product placement and pre-roll ads. | | | | | | | Best Buy, the US retail brand 50% owned by Carphone Warehouse, is closing all its 11 UK stores, which is expected to result in the loss of 330 jobs. | | | | | | | Representatives from 14 UK agencies have joined the Institute of Practitioners in Advertising (IPA) on a US tour to promote Britain as an international marketing hub. | | | | Opinion | | | | | | Repertoire brands have it tough, but they can succeed if they stay mobile and memorable, writes Jonathan Weeks, director at Ipsos MORI. | | | | | | | It struck me on my trip to Google's headquarters in Mountain View, California, as part of the inaugural 360 Summit, that the second decade of the company is now three years in. | | | | Intelligence | | | | | | School parents are 28% more likely than the average British adult to often refer to the internet before making purchases, writes Alice Dunn, marketing executive, Kantar Media. | | | | | | | Neuromarketing is growing in importance for marketers, writes Andrew McCormick. Here, two experts argue the merits of the technique | | | | From the blogs | | | | | | | | | | | | | | | | Latest jobs | | | | Marketing Manager | Recruiter Adam Recruitment | Salary £30000 - £40000 per annum | Location North West England | | | | | |
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