Monday, 7 November 2011

Breaking news from Brand Republic - Philips, M&S, Apple, MirriAd, Best Buy

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Latest news
Philips splits £300m global media between Carat and MPG
Philips splits £300m global media between Carat and MPG
by Sophie Maden
07 November 2011, 09:45AM
Philips has split its £300m global media planning and buying business between Carat and MPG Media Contacts.
M&S debuts X Factor Christmas ad
M&S debuts X Factor Christmas ad
by Daniel Farey-Jones
07 November 2011, 08:50AM
Marks & Spencer has launched its Christmas TV ad, starring the finalists from this year's 'X Factor', with a promoted tweet to alert people to its premiere.
Apple marketer given $60m share options to stay
Apple marketer given $60m share options to stay
by Sarah Shearman
07 November 2011, 09:40AM
Apple has awarded its worldwide product marketing head Phil Schiller 150,000 share options, worth $60m, to persuade him to stay with the company through to 2016.
MirriAd partners with MEC and STV for product placement tech
MirriAd partners with MEC and STV for product placement tech
by Arif Durrani
07 November 2011, 09:10AM
MirriAd, the digital product placement specialist, has forged a new partnership with WPP's MEC and Scottish broadcaster STV to develop technology to synchronise TV product placement and pre-roll ads.
Best Buy axes UK stores
Best Buy axes UK stores
by John Reynolds
07 November 2011, 09:07AM
Best Buy, the US retail brand 50% owned by Carphone Warehouse, is closing all its 11 UK stores, which is expected to result in the loss of 330 jobs.
Agencies join IPA on US mission to promote creative partnerships
Agencies join IPA on US mission to promote creative partnerships
by Sophie Maden
07 November 2011, 09:15AM
Representatives from 14 UK agencies have joined the Institute of Practitioners in Advertising (IPA) on a US tour to promote Britain as an international marketing hub.
Opinion
Think BR: The perils of being a repertoire brand
Think BR: The perils of being a repertoire brand
by Jon Weeks
07 November 2011, 08:30AM
Repertoire brands have it tough, but they can succeed if they stay mobile and memorable, writes Jonathan Weeks, director at Ipsos MORI.
Dan Clays: Search will prove to be a mere foreword to the Google story
Dan Clays: Search will prove to be a mere foreword to the Google story
by Dan Clays
03 November 2011, 08:00AM
It struck me on my trip to Google's headquarters in Mountain View, California, as part of the inaugural 360 Summit, that the second decade of the company is now three years in.
Intelligence
Christmas shopping: profiling parents
Christmas shopping: profiling parents
by Alice Dunn
07 November 2011, 08:00AM
School parents are 28% more likely than the average British adult to often refer to the internet before making purchases, writes Alice Dunn, marketing executive, Kantar Media.
Neuromarketing: separating fact from fiction
Neuromarketing: separating fact from fiction
by Andrew McCormick
04 November 2011, 11:00AM
Neuromarketing is growing in importance for marketers, writes Andrew McCormick. Here, two experts argue the merits of the technique
Also in the news
LinkedIn revenues double to $139.5m
by Sophie Maden, 04 November 2011, 03:45PM
ExxonMobil consolidates global ad and media business into BBDO and UM
by Sara Kimberley, 04 November 2011, 12:31PM
Douwe Egberts backs revamped coffee range with sampling
by Daniel Farey-Jones, 04 November 2011, 12:55PM
Mobile shopping service Simply Tap goes live
by Sarah Shearman, 04 November 2011, 11:55AM
Facebook demonstrates appeal with BR app chart double-top
by Daniel Farey-Jones, 04 November 2011, 11:35AM
From the blogs
"It's a great time to be a marketer" (but will it be in ten years?)
Heather Westgate
07 November 2011, 5:18PM
Leadership - be Driven, be Smart and be Kind (if you can)
A Different Hat
07 November 2011, 4:45PM
$10,000 per tweet, welcome to Twitter's weird world of celebrity endorsements
Dan Leahul
07 November 2011, 9:37AM
Truly amazing and original social network revealed
Polly Becker
07 November 2011, 9:19AM
Is Co-operation the Secret to Local TV Success?
Clare Bramley
05 November 2011, 12:54AM
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