Monday, 7 November 2011

Marketing Daily - Qantas says 'sorry' for grounding fleet with free flights; plus Apple, Netflix, Best Buy, and Brand USA

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Breaking news from Marketing
 
Breaking news from Marketing November 2011
 
Latest News
 
Qantas says sorry with free flights
Loulla-Mae Eleftheriou-Smith,
07 November 2011
 

Qantas airline is giving away 100,000 return economy flights, with an expected...

Qantas: gives away 100,000 free flights
 
 
Apple marketer given $60m share options to stay
Sarah Shearman,
07 November 2011
 

Apple has awarded its worldwide product marketing head Phil Schiller 150,000 share...

Philip Schiller: Apple’s senior vice president of worldwide product marketing
 
 
America gives itself a brand refresh
Loulla-Mae Eleftheriou-Smith,
07 November 2011
 

The United States of America has unveiled a fresh global consumer facing-identity,...

Brand USA: unveils new logo and website
 
 
British Airways lands Olympic Torch deal
Loulla-Mae Eleftheriou-Smith,
07 November 2011
 

BA will fly the Olympic Torch to the UK in May next...

The Olympic torch: BA signs UK travel deal
 
 
Netflix builds UK offer with exclusive MGM content
Sarah Shearman,
07 November 2011
 

Netflix has secured movie studio MGM as an exclusive content partner for...

Netflix: readies UK launch
 
 
Best Buy axes UK stores
John Reynolds,
07 November 2011
 

Best Buy, the US retail brand 50% owned by Carphone Warehouse, is...

Best Buy: pulls plug on UK venture
 
 
 
Also in the News
 
M&S debuts X Factor Christmas ad
Daniel Farey-Jones,
07 November 2011
 
Ferrero rolls out 'make your moments golden' push
Sara Kimberley,
07 November 2011
 
Christmas shopping: profiling parents
Alice Dunn,
07 November 2011
 
 
 
Blogs
 
 
“It’s a great time to be a marketer” (but will it be in ten years?)
Heather Westgate
 

Sorry, Microsoft, to shamelessly paraphrase your strapline. But it's true. A career in marketing has...

 
 
Racism: Still there in the advertising industry?
CHRIS BARRACLOUGH
 

Racism has reared its ugly head in football again. Whilst there have been substantial improvements on and off the pitch...

 
 
Have you had an Olaf Swantee moment?
CHRIS BARRACLOUGH
 

For those of you who don’t know, Olaf is the new CEO of “Everything Everywhere” and he is alleged to...

 
 
Is client servicing a dying art?
Heather Westgate
 

'People buy people' the saying goes. This is as relevant in the world of marketing...

 
 
Is Facebook the Infernos of social media?
Nicola Clark
 

The Facebook backlash has begun. Respected software analyst Ray Wang has called the social media...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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