The Wall > @ShippamsPaste shut down, do you tumble?, big brands warming to Facebook but ad spend remains skewed

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list @ShippamsPaste shut down, creator has their say Rich Leigh 04 November 2011, 12:54PM In true overdramatic-parent style, I must confess to occasionally pulling out the 'I'm not angry, I'm just disappointed' reprimand when my five year old plays up. It's a tried and tested disciplining method that not only tells her when she's done wrong, but in a clipped, scathing way. No wasted words. No pulled punches. Do you tumble? 2012 will be all about Tumblr @gordonmacmillan 04 November 2011, 11:31AM Business Insider recently reported comments made by Buddy Media CEO, Mike Lazerow, whose prediction for 2012 is all about the quick and easy microblogging platform Tumblr. One of the reasons he cited for that growth is that the Obama campaign has recently launched a very nice Tumblr blog as an additional to all of its other social media activity as part of the 2012 presidential campaign. Big brands warming to Facebook but advertising spend remains skewed Dan Leahul 04 November 2011, 10:06AM Despite some recent success enjoyed by big brand advertisers?like Ford's spokespuppet 'Doug' campaign?Facebook is forecast to capture only 6.4% of total online ad spending this year. According to the Wall Street Journal, Ford spent more than $95m promoting its 'Doug' campaign on TV and print, but less than 5% of that was spent on Facebook, which garnered 43,000 "likes". Of 'Doug’s' Facebook fans, 61% said they were more likely to consider buying a Ford Focus, the car it was advertising. The week in search? keeping things fresh Stefan Hull 04 November 2011, 10:04AM Forget doing barrel rolls… And the fact that Sir Martin Sorrell has told us “not to underestimate the power of Google or online”… This is old news and, for my money, the big announcement of the week in search is all about keeping things fresh. Has Business to Business social media finally been given a home that works? Peter Wood 04 November 2011, 9:51AM LinkedIn have been beavering away over the past few months making subtle improvements to their channel. The two stand out innovations are the 'Ads by LinkedIn Members' and the company status update. AP advises staff not to retweet in social media guidelines @gordonmacmillan 04 November 2011, 9:39AM The Associated Press has released new social media guidelines on how staffers should handle re-tweets (tips/guidelines from the Guardian and the BBC are also worth checking). Basically for the AP it comes down to not retweeting anything with an opinion. Doesn’t this slightly defeat the point of retweets or is that just me? Is social media access a right? Generation Y thinks so Richard Hamilton 04 November 2011, 8:56AM In the connected world of 2011 it appears that Generation Y is developing a new set of values when looking for that ideal employer. Glancing over a recently commissioned study by Cisco (the Connected World Technology Report) it highlighted that nearly 35% of the 3000 young professionals interviewed prioritised social media freedom, device flexibility, and work mobility over salary when accepting a job offer. The X Factor: Social media and the live shows - Week 4 [infographic] Rachel Hawkes 04 November 2011, 8:47AM As The X Factor entered its fourth week of live shows (the Halloween theme), it was the week for surprises. We also continued to see a levelling out of the final 10 contestants social media profiles, with each contestant gaining an average of 10,000 fans across Twitter and Facebook during week 4, compared to an average of 12,500 in week 3. How To Measure Social Media Success In 2012 Felix Morgan 03 November 2011, 11:57AM One of the biggest frustrations in social media is the inability to measure its value. There’s no standard metric which is consistently used, which makes it incredibly difficult to work out how well a campaign did. Do we measure based on impressions? Traffic driven to sites? Engagement? Advocacy? Net promoter score? Or simply the amount of fans/followers? FT reaches a quarter of a million digital subscribers @gordonmacmillan 03 November 2011, 11:54AM Yesterday, I blogged on how The New York Times paywall was working as its digital subscriber numbers grow. Today the Financial Times has issued an update on how its paywall is going from strength to strength and has broken through a significant barrier.It says the number of paying digital subscribers to the FT has broken through the quarter of a million mark for the first time. That represents an increase of more than 30% year on year. 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