| Revolutions in Facebook Reach | | 21 December 2012, 10:30AM |  Recently I took part in the Open Graph panel at the AllFacebook Conference, and found myself sitting next to Jon Morter, the guy that runs the Condescending Corporate Brand Page on Facebook. He also started the successful campaign to get Rage Against the Machine to UK No.1 at Christmas 2009 instead of the X Factor winner. So, yeah, he's a bit of a revolutionary hero.
| | | | The rise of the 'big data'-driven CMO | | 21 December 2012, 9:30AM |  Marketing more than ever is a science. Not only has it had to evolve into that because tough times dictate that Chief Marketing Officers (CMOs) need to be able to justify their efforts in monetary terms, but the playing field has become an increasingly large and competitive one. As a result, the reliance on 'Big Data' has never been so important to all those involved.
| | | | | | | Is Foursquare finally growing up? What 2013 holds for the geo-location service | | 20 December 2012, 11:30AM |  I’ve been a keen Foursquare user pretty much since the start in 2009. Like many, the idea of gaining badges and mayorships became very addictive but the novelty soon wore off and led to many people questioning the real benefits of the service. There are only approximately 193,000 users in the U.K, significantly less, proportionately, than countries like the US which has over 10 million users. Having said all of that, Foursquare has had a busy 2012 and has shown some signs of 'growing up', not only as a service but as a company too.
| | | | How Obama's team continues the digital momentum after the election | | 20 December 2012, 11:00AM |  Tim Berners Lee once said – "It’s difficult to imagine the power that you’re going to have when so many different sorts of data are available". Well there aren't many people that are more powerful than the President of the United States of America...and as Obama settles into the first month of his second term, it's time to reflect on one of the most sophisticated, data-driven campaigns in political history and take a look at what his impressive team of digital and analytical experts are up to now. Are they keeping up the momentum?
| | | | Instagram changes spark anger, as company has to clarify position | | 19 December 2012, 12:17PM |  Nothing sparks backlash against a social media service quite like a Terms Of Service (TOS) change. Users who have already willingly given up their privacy to sign up to the services in the first place, suddenly get annoyed when companies push a little bit harder.
| | | | | | | Why traditional brands must learn new tricks for social media analysis | | 19 December 2012, 10:30AM |  The benefits of social media to business strategists and marketers, whether financial or cultural, have not always been clear. But with social media now the single largest source of unsolicited consumer opinions, these strategists must find new, innovative ways to analyse and monitor the opinions, perspectives and sentiments in each tweet, post, comment, and status update.
| | | | Twitter predicts SPOTY winner Wiggins | | 18 December 2012, 4:45PM |  Sunday nights Sports Personality of the Year awards were one of several television events this year which Twitter users probably couldn't avoid; with over 322,000 tweets mentioning the awards ceremony (either by name or the #SPOTY hashtag) on the day of the awards, 280,000 during the broadcast itself, peaking at just over 6,500 tweets per minute as Bradley Wiggins was announced as this years winner.
| | | | HTML cheat sheet for digital marketers [infographic] | | 18 December 2012, 11:27AM |  Always handy, the HPS Group has created an 'HTML cheat sheet' for digital marketers as an infographic that covers all the basics needed for formatting blog posts and email and making simple changes to websites without the need to get the developers involved.
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With the latest wave of Ipsos MORI's Technology tracker comes something of a technology landmark to end 2012 with. Smartphone ownership rises above the 50% mark for the first time. Considering that in 2010 the figure stood at just 20% that is rather impressive.
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