Wednesday 15 October 2014

Breaking news from Brand Republic - Facebook IQ, Vizeum, Snapchat, Will.i.am, McDonald's, Hailo

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Vizeum retains �14m AB InBev in the UK and adds European markets
Vizeum retains �14m AB InBev in the UK and adds European markets
by Arif Durrani
14 October 2014, 04:15PM
Anheuser-Busch InBev has consolidated its pan European media within Dentsu Aegis Network, led by Vizeum in the UK, following a six-month review covering nine key markets.
Facebook IQ reveals marketing to millennials is flawed
Facebook IQ reveals marketing to millennials is flawed
by Arif Durrani
15 October 2014, 10:03AM
Marketing to millennials is fundamentally flawed as it fails to acknowledge the different characteristics prevalent in how young people interact today, according to a global study by Facebook IQ.
Microsoft launches Snapchat rival called Skype Qik
Microsoft launches Snapchat rival called Skype Qik
by Shona Ghosh
15 October 2014, 09:00AM
Microsoft's Skype has launched a quick-fire video messaging app called Qik, in a late bid to tap into the booming culture of "disappearing" mobile messages.
Will.i.am reveals his inspiration behind wearable device launch
Will.i.am reveals his inspiration behind wearable device launch
by Shona Ghosh
15 October 2014, 09:07AM
Will.i.am has explained how his humble beginnings in a US housing project inspired him to create a wearable device, thought to be an Android smartwatch, at Salesforce's Dreamforce conference in San Francisco.
McDonald's rolls out 'crowdsourced' burgers
McDonald's rolls out 'crowdsourced' burgers
by Sara Spary
15 October 2014, 10:00AM
McDonald's has introduced 'crowdsourced' burgers across its menus today, kicking off its My Burger campaign with a TV and digital ad.
Hailo quits US blaming 'astronomical' marketing costs
Hailo quits US blaming 'astronomical' marketing costs
by Shona Ghosh
15 October 2014, 09:45AM
Taxi app Hailo has unexpectedly pulled out of the US, blaming the 'astronomical' marketing costs required to gain a foothold in the market.
Virgin Media 'misleading' ad banned by ASA after BSkyB complains
Virgin Media 'misleading' ad banned by ASA after BSkyB complains
by Louise Jack
15 October 2014, 09:32AM
The Advertising Standards Authority has banned a Virgin Media TV ad starring David Tennant for being misleading, following complaints from BSkyB.
BMW online ad banned for encouraging unsafe driving
BMW online ad banned for encouraging unsafe driving
by James Swift
15 October 2014, 09:26AM
The Advertising Standards Authority has banned an online ad for BMW's M4 model for encouraging unsafe and irresponsible driving.
Diageo to appeal against Parrot Bay ad ban
Diageo to appeal against Parrot Bay ad ban
by Louise Jack
15 October 2014, 06:55AM
Diageo is appealing against an Advertising Standards Authority ban on a TV ad ruled as being "strongly likely" to appeal to children.
ITV warned over condom ad scheduling
ITV warned over condom ad scheduling
by Maisie McCabe
15 October 2014, 08:04AM
ITV has been warned about scheduling condom ads, after it showed a Durex commercial during 'You've Been Framed'.
Asda slammed by ASA over baby milk nutrition claims
Asda slammed by ASA over baby milk nutrition claims
by Sara Spary
15 October 2014, 09:21AM
The Advertising Standards Authority has upheld a complaint against Asda, which accused the retailer of promoting the benefits of formula milk over cow's milk, and has ruled the ad must not appear again in its current form.
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