Wednesday 15 October 2014

Campaign Daily Fix - Sir Martin Sorrell, Chanel No 5 ad, ITV, DIFD, Vizeum, Facebook, BMW, Keith Weed

 

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Latest news
Sir Martin Sorrell labels Omnicom CFO exit 'bizarre'
by Sara Kimberley,
15 October 2014, 11:35AM
Sir Martin Sorrell labels Omnicom CFO exit 'bizarre'
Sir Martin Sorrell, the WPP chief executive, has hit out at the recent departure of Omnicom's chief financial officer, Randall Weisenburger, labelling the move "remarkable".
Chanel No 5 launches epic ad by Baz Luhrmann featuring Gisele Bündchen
by Sara Kimberley,
15 October 2014, 11:08AM
Chanel No 5 launches epic ad by Baz Luhrmann featuring Gisele Bündchen
Chanel No 5 has launched a three-minute film, directed by Baz Luhrmann and featuring supermodel Gisele Bündchen.
ITV warned over condom ad scheduling
by Maisie McCabe,
15 October 2014, 08:04AM
ITV warned over condom ad scheduling
ITV has been warned about scheduling condom ads, after it showed a Durex commercial during 'You've Been Framed'.
DIFD seeks ad agency to promote its humanitarian efforts
by Jeremy Lee,
15 October 2014, 12:23PM
DIFD seeks ad agency to promote its humanitarian efforts
The Department for International Development (DFID) is looking for an ad agency to handle a campaign that will inform the UK public about its humanitarian efforts in the Middle East.
Vizeum retains £14m AB InBev in the UK and adds European markets
by Arif Durrani,
14 October 2014, 04:15PM
Vizeum retains £14m AB InBev in the UK and adds European markets
Anheuser-Busch InBev has consolidated its pan European media within Dentsu Aegis Network, led by Vizeum in the UK, following a six-month review covering nine key markets.
Facebook IQ reveals marketing to millennials is flawed
by Arif Durrani,
15 October 2014, 10:03AM
Facebook IQ reveals marketing to millennials is flawed
Marketing to millennials is fundamentally flawed as it fails to acknowledge the different characteristics prevalent in how young people interact today, according to a global study by Facebook IQ.
BMW online ad banned for encouraging unsafe driving
by James Swift,
15 October 2014, 09:26AM
BMW online ad banned for encouraging unsafe driving
The Advertising Standards Authority has banned an online ad for BMW's M4 model for encouraging unsafe and irresponsible driving.
Building a bright future for our industry
by Keith Weed
14 October 2014
Technology is changing the face of advertising, especially on three fronts
Promoted
2014 IPA Effectiveness Awards shortlist spotlight: Specsavers 'Using advertising to build a business over three decades'
by IPA,
09 October 2014, 10:00AM
2014 IPA Effectiveness Awards shortlist spotlight: Specsavers 'Using advertising to build a business over three decades'
Analysing 30 years of advertising, including the long-running 'should have gone to Specsavers' concept, that has delivered an ROMI of 1.29:1.

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Latest Work

Virgin Media "sofa bear" by Bartle Bogle Hegarty
14 October 2014, 11:26AM
Virgin Media
Virgin Media introduces the sofa bear as a means to show off its TV series and movie packages in a new campaign. Bartle Bogle Hegarty created the spot, in which Ed the sofa bear watches The Wolf Of Wall Street as his flatmate tidies around him.
Addison Lee "calm in the chaos" by Albion
14 October 2014, 09:25AM
Addison Lee
Addison Lee positions itself as the business-class taxi service in a new campaign designed to separate the company from rivals including Uber. The outdoor, digital and press campaign, which was created by Albion, is called "calm in the chaos". It sho...
Department for Transport "country roads" by Abbott Mead Vickers BBDO
13 October 2014, 11:29AM
Department for Transport
Sixty per cent of road fatalities happen on country roads, according to the Department for Transport, which has released a campaign urging people to slow down before taking corners. Abbott Mead Vickers BBDO created the ad, which is part of DfT s "Thi...

Also in the news

YouTube rolls out 'Google Preferred' ad platform to UK marketers
by Sara Spary, 15 October 2014, 11:45AM
McDonald's rolls out 'crowdsourced' burgers
by Sara Spary, 15 October 2014, 10:00AM
Amazon launches same-day pick-up service in the UK
by Louise Jack, 15 October 2014, 10:41AM
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