Wednesday, 22 October 2014

Digital AM - Google, Critical Mass, Firebox, Carluccio's, BBC

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Digital AM

Latest news

Google leads $542m funding for augmented reality start-up Magic Leap
Google leads $542m funding for augmented reality start-up Magic Leap
by Shona Ghosh
22 October 2014, 11:36AM
Google has led a hefty investment in Magic Leap, a mysterious start-up that wants to transform how augmented reality affects shopping, gaming and education.
Critical Mass hires Sacha Reeb as ECD
Critical Mass hires Sacha Reeb as ECD
by Louise Jack
22 October 2014, 11:53AM
Critical Mass has appointed Huge's group creative director Sacha Reeb as its executive creative director, replacing Alistair Campbell.
Firebox censured by ASA for causing offence with 'UNT' mug
Firebox censured by ASA for causing offence with 'UNT' mug
by Ben Bold
22 October 2014, 09:07AM
Online gadget retailer Firebox.com has been reprimanded by the Advertising Standards Authority for advertising on its homepage a mug that appears to spell out the word "cunt".
Carluccio's hands digital account to Delete
Carluccio's hands digital account to Delete
by Louise Jack
22 October 2014, 11:39AM
Carluccio's, the Italian restaurant chain, has appointed Delete as its digital agency.
Four banking brands getting content marketing right
Four banking brands getting content marketing right
by Shafqat Islam
22 October 2014, 08:00AM
Banks are trying to restore their damaged reputations through the use of content marketing, says Shafqat Islam, chief executive, NewsCred.
Karmarama drops out of race for BBC creative account
Karmarama drops out of race for BBC creative account
by James Swift
22 October 2014, 09:32AM
Karmarama has dropped out of the BBC's statutory creative review, leaving five agencies to compete for the broadcaster's business.
Kids tell film crew about their superhero sightings for Save The Children ad
Kids tell film crew about their superhero sightings for Save The Children ad
by Ben Bold
22 October 2014, 08:07AM
Children in developing countries tell a documentary crew they have seen flying superheroes who have brought water, medicine and food to alleviate the suffering in their lives, in a touching and gently humorous ad for Save The Children.
UKTV backs on-demand service with animated campaign
UKTV backs on-demand service with animated campaign
by Gurjit Degun
21 October 2014, 04:23PM
UKTV is supporting the launch of UKTV Play, its new video-on-demand service, with an animated campaign.
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From the blogs

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22 October 2014, 7:45AM
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21 October 2014, 9:35AM
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