| Brand death: 6 reasons not to delete Twitter accounts | | Jamie Riddell | | 28 October 2014, 10:03AM |  It's becoming a fashion statement: "I'm leaving Twitter." But, whilst indulgently retreating into the digital shadows is a fine attention-grabbing tactic for cosseted celebrities, brands should think twice.
This time last year, the pop group Girls Aloud had 109,000 Twitter followers. Then the band split up, deleting its Twitter account. Becoming what one follower called a "ghost band" deprived the girls and their label of any future opportunity to market still-available archive recordings.
| | | | Adapt or die in the face of online piracy | | Sophie Zumbe | | 28 October 2014, 9:49AM |  The internet age and an ongoing battle with copyright infringement has left many music and entertainment companies struggling to survive. In an industry increasingly ruled by Darwinism, firms must 'adapt or die' in the quest for success.
| | | | | | | Top take-outs from this year's MIPCOM | | Patrick Walker | | 27 October 2014, 9:32AM |  The 30th edition of the annual MIPCOM TV market set a couple of records last week with 112 countries and 13,700 delegates attending - both all-time highs. Furthermore, of those who attended it has been reported that 1,300 were acquiring digital and VOD rights.
| | | | | | Latest jobs | | | Digital Designer | | Recruiter Better Placed Recruitment | | Salary £20000 - £25000 per annum | | Location Manchester | | | | |  | | Latest news from Brand Republic | | | | | | | | | | | | |
No comments:
Post a Comment