| How did Israel become an ad tech giant? | | Itay Gadot | | 14 October 2014, 10:34AM |  Sometimes, good things come in small packages. With only eight million residents, Israel's entire population is roughly the same as London and a tenth of Germany. Yet, despite its size, Israel has already established itself as a leader in ad tech and is often credited with having the second Silicon Valley. Owing to a combination of geography, culture, and innovative minds, this nation has been able to pull well above its weight in the global tech scene.
| | | | What U2 and Thom Yorke can teach us about online content | | Liam Brennan | | 14 October 2014, 8:45AM |  The last month has seen two of the world's biggest music artists - U2 and Thom Yorke (of Radiohead fame) - release albums exclusively through digital channels, but with vastly different distribution methods.
| | | | How Coca-Cola's 'Share a Coke' campaign succeeded by putting the audience first | | Ben Kerr | | 14 October 2014, 7:30AM |  Coca-Cola's 'Share a Coke' campaign has been credited for increasing the company’s US soft drink sales for the first time in a decade and the campaign's success is further demonstration of why they are such a strong marketing business - creating a talking point every time you visit the fridge by providing a moment of joy when you drink a bottle with your name in it.
| | | | The UK's top brands on social media | | Susan Billinge | | 13 October 2014, 2:50PM |  Socialbakers, the analytics platform, has released its monthly social marketing report. Nuggets from the September 2014 study include the news that EE has scooped first place in the Top Five Twitter Brands by Interactions, surpassing Tesco, which held the number one spot in August.
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