Monday 27 October 2014

Digital AM - Nokia, Douwe Egberts, O2, Quit, Domino's

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Microsoft clarifies Nokia lives on for 'entry-level' phones
Microsoft clarifies Nokia lives on for 'entry-level' phones
by Shona Ghosh
27 October 2014, 11:24AM
Microsoft has binned the Nokia brand on smartphones, but clarified it will continue releasing basic Nokia-branded phones targeted at emerging markets.
Douwe Egberts launches selfie campaign for Prostate Cancer
Douwe Egberts launches selfie campaign for Prostate Cancer
by Sara Kimberley
27 October 2014, 10:51AM
Douwe Egberts, the coffee brand, has partnered with Prostate Cancer to encourage people to take selfies with foam-covered top lips and share it on social media to raise money.
O2 courts record labels in music sponsorship push
O2 courts record labels in music sponsorship push
by Shona Ghosh
27 October 2014, 11:09AM
O2 is set to build out its music sponsorship activity by deepening its relationships with record labels and boosting its Priority ticketing service.

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Enjoyed getting an hour back on Sunday? You'll get years back if you stop smoking, says charity
Enjoyed getting an hour back on Sunday? You'll get years back if you stop smoking, says charity
by James Swift
27 October 2014, 10:22AM
Quit, the anti-smoking charity, shows people how much longer they would live if they gave up the habit in a campaign to coincide with the end of British Summer Time.
Domino's and Microsoft deal to let Xbox gamers order pizza through consoles
Domino's and Microsoft deal to let Xbox gamers order pizza through consoles
by Ben Bold
27 October 2014, 09:59AM
Xbox users will soon be able to order a Domino's pizza without having to tear themselves away from their game console, thanks to a deal between Microsoft and the pizza chain.
The Economist uses cheeky tactics for digital campaign
The Economist uses cheeky tactics for digital campaign
by Louise Jack
24 October 2014, 11:24AM
The Economist is unveiling a campaign that uses provocative headlines in a bid to increase the brand's subscriber base.
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