| Technology is making us rude - so how should brands respond? | | Amy Kean | | 15 October 2014, 10:06AM |  I have a horrible confession to make. I broke up with my ex-boyfriend because he complained that I used my phone too much. In the middle of conversations, while we were waiting to be served in a restaurant and as soon as I woke up in the morning. So strong was my attachment to this small, yet infinitely connected 5-inch device, that in the choice between him and it, well... I chose 'it'. But I think that says more about society than it does about me.
| | | | | | | The rise of Under Armour into a Super Brand | | Chris J Reed | | 15 October 2014, 12:33AM |  Did you know that Under Armour is now the number two sports apparel brand in America overtaking Adidas? This is despite the World Cup where Adidas is an official sponsor.
It is now only behind Nike, but with 22 successive quarterly profit increases surely it's a matter of time before it overtakes Nike too. Americans love an underdog and that's where Under Armour began and is positioned against the much more conservative and corporate Nike, Adidas and Puma.
| | | | How did Israel become an ad tech giant? | | Itay Gadot | | 14 October 2014, 10:34AM |  Sometimes, good things come in small packages. With only eight million residents, Israel's entire population is roughly the same as London and a tenth of Germany. Yet, despite its size, Israel has already established itself as a leader in ad tech and is often credited with having the second Silicon Valley. Owing to a combination of geography, culture, and innovative minds, this nation has been able to pull well above its weight in the global tech scene.
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