|  | | | | |  | | The scene is a big sound stage at Shepperton studios. Tensions are running a little high on the Oxo family kitchen set. | | | | | | | |  | | There must be a story behind the story of Telefónica's media agency shift. I doubt it's one that will show our industry in a good light. | | | | | |  | | Creative start-ups and established brands can mutually benefit by capitalising on each other's strengths, Dylan Williams and Charles Armstrong believe. | | | | | |  | | I just read Peter Mead's new autobiography, it's fascinating of course. | | | | | |  | | Facebook aims to dethrone Google with a new ad system and its own IQ research, Arif Durrani and Ed Owen report. | | | | | | | |  | | The video platform's content and business operations chief tells David Benady why its ad offering should entice agencies. | | | | | |  | | Virgin Media's marketing supremo hopes Liberty's backing and a grizzly new brand mascot can rattle Sky, John Tylee writes. | | | | | |  | | News UK's leader thinks the result of the Scottish referendum shows the enduring power of the press. By Arif Durrani. | | | | | |  | | The bristling excitement among the young masses milling into an East London church as dusk fell was palpable - it had all the hallmarks of a cult, but was in fact a clarion call for advertisers. | | | | | |  | | Advertisers often avoid using ethnic minority groups in their advertising for fear of 'getting it wrong'. By David Benady. | | | | | | |
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