Spooky Viral Chart: World's most-shared Halloween ads, WPP, Pitch Horror stories, Pepsi Max, Honda, Johnnie Walker, Spotify

 

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Spooky Viral Chart: World's most-shared Halloween ads by Sara Kimberley, 31 October 2014, 08:39AM To mark today's spooky occasion, Campaign thought we would treat - not trick - you to the world's most-shared Halloween ads. WPP posts 3 per cent rise in third-quarter revenue by James Swift, 31 October 2014, 11:07AM WPP's third-quarter revenues rose 3.1 per cent to £2.8 billion, according to the company's trading report. Pitch Horror Stories by James Swift, 30 October 2014, 05:18PM Ad folk share their stories of pitch woe. Pepsi Max pranks cinemagoers for Halloween by Sara Kimberley, 31 October 2014, 10:26AM Pepsi Max has released an online film to coincide with Halloween that pranks cinemagoers. Bottle it up or burn out by Matt Follows, 31 October 2014, 11:25AM The performance psychologist Matt Follows asks why advertising no longer nurtures its creative misfits. A&E/DDB's Carter and Harrison reflect on winning IPA Effectiveness Grand Prix by Sarah Carter and Toby Harrison, 31 October 2014, 08:30AM Sarah Carter and Toby Harrison, strategy director and planning partner respectively at Adam & Eve/DDB, reflect on a Grand Prix-winning night at the IPA Effectiveness Awards on Monday. Banner ads at 20: why banners are advertising haiku by Chris Jefford, 31 October 2014, 09:42AM Chris Jefford, the founder and strategy director at Hometown, reflects on the future of the banner ad, which turned 20 this week. Honda launches new Civic with interactive YouTube campaign by James Swift, 31 October 2014, 12:13AM Honda has released an interactive film on YouTube that lets viewers switch between stories about a suburban school run and an art heist to promote the new Civic Type R model, which will be on sale in 2015. Channel 4 expands interactive ads to mobile by Maisie McCabe, 30 October 2014, 04:43PM Channel 4 has expanded its interactive ad formats to tablet and mobile devices. Watch: New Johnnie Walker global ad by Sara Kimberley, 30 October 2014, 03:22PM Johnnie Walker has launched a global "brand character" campaign to promote four of the brand's luxury whiskies. SodaStream boss says 'sorry' over banned Scarlett Johansson Super Bowl ad by Ben Bold, 31 October 2014, 11:30AM SodaStream's chief executive has said sorry and admitted the company "made a mistake spending millions of dollars on a Super Bowl commercial" that saw brand ambassador Scarlett Johansson say "Sorry Coke and Pepsi". Spotify launches first UK TV campaign by Shona Ghosh, 31 October 2014, 10:01AM Spotify will launch a six-figure TV campaign to run during The X Factor ad breaks, as part of its 'That Song When' activity. Promoted See highlights of the AOL digital upfronts event 31 October 2014, 09:00AM Watch highlights of AOL's Digital Upfronts event, held at BAFTA. ________ Also in the news What is Twitter Fabric and how will it affect marketers? by Itay Godot, 31 October 2014, 09:00AM UK consumers pessimistic despite highest confidence level since 2007, says Nielsen by Ben Bold, 31 October 2014, 09:16AM Majority of consumers think alcohol labelling should state calorie content, claims RSPH by Ben Bold, 31 October 2014, 08:30AM Losing Virginity and finding Redemption: the story of a start-up by Catherine Salway, 31 October 2014, 08:00AM Latest Work Halfords "nothing beats a bike" by Mother 30 October 2014, 11:59AM Halfords is one of the first brands out the gate with its Christmas campaign, with a spot championing bikes as the perfect gift. Mother created the ad, which ends with the line: "Does anything beat a bike?" It broke on TV on 29 October and will air d... Britain's Beer Alliance "there's a beer for that" by SapientNitro 30 October 2014, 08:00AM Britain s Beer Alliance (formerly Let There Be Beer), a group that aims to boost beer sales in the UK and includes companies such as Carlsberg and Heineken, is launching a 10 million integrated campaign. Michael Winterbottom, the director of films s... World's Talking About: Hälloween 30 October 2014, 08:00AM Ikea Singapore and Bartle Bogle Hegarty have come up trumps for Halloween. In a bid to promote its extended hours (11pm, if you happen to be in the area and need some affordable homewares), the retailer has released an online film spoofing the Big Wh... Manage my bulletins Unsubscribe from bulletin © Haymarket Media Group Ltd.