Friday, 17 October 2014

Breaking news from Brand Republic - Google, Apple iPad Air 2, Trading Places, the Hoff, Mindshare

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Google's UK ad revenues climb 17% to $1.6bn
Google's UK ad revenues climb 17% to $1.6bn
by Maisie McCabe
17 October 2014, 09:43AM
Google has reported revenue of $1.6 billion (�1 billion) in the UK in the third quarter of 2014, up 17 per cent from the same period last year, as global revenues surged 20 per cent.
Apple launches flatter, thinner, golden iPad Air 2
Apple launches flatter, thinner, golden iPad Air 2
by Shona Ghosh
17 October 2014, 09:00AM
Apple has launched the iPad Air 2, its thinnest tablet yet and the first model available in gold.
Trading Places: this week's people moves
Trading Places: this week's people moves
by Chris Harding
17 October 2014, 08:30AM
Lindsay Pattison is named global chief executive of Maxus, while the Football League makes two appointments in a restructure of its commercial operation, in this week's round-up of people moves in advertising, marketing and media.
How Fortune 500 brands use wearable tech to reach customers
How Fortune 500 brands use wearable tech to reach customers
by Shona Ghosh
17 October 2014, 09:03AM
Will.i.am's new Puls band, the Apple Watch and the Samsung Galaxy Gear smartwatches all focus on consumers, but pioneering brands are already integrating wearable technology into their businesses.
When the Hoff went digital: Nine David Hasselhoff gems from IAB Engage
When the Hoff went digital: Nine David Hasselhoff gems from IAB Engage
by Nicola Kemp
16 October 2014, 03:00PM
The celebrity speaker at the IAB Engage conference was none other than Mr David Hasselhoff. Nicola Kemp took down some of the Knight Rider star's choice quotes.
Mindshare appoints Neil Bruce as head of mobile
Mindshare appoints Neil Bruce as head of mobile
by Arif Durrani
17 October 2014, 09:27AM
Mindshare has hired Somo's Neil Bruce as head of mobile, replacing James Chandler, who recently moved into a newly created role as global mobile director for Mindshare.
Quidco hires MediaVest ahead of seven-figure ad campaign
Quidco hires MediaVest ahead of seven-figure ad campaign
by Gurjit Degun
16 October 2014, 02:29PM
Quidco, the cashback rewards platform, has appointed MediaVest to handle its above-the-line communications strategy and media planning and buying.
Watch Topshop, Twitter and all the winners triumph at Ocean's Art of Outdoor awards
Watch Topshop, Twitter and all the winners triumph at Ocean's Art of Outdoor awards
by Staff
16 October 2014, 09:50AM
Topshop, Twitter, Women's Aid, British Airways and many more brands feature in the video highlights of last week's Art of Outdoor DOOH Awards event, which has now been published.
iProspect appoints Britt Soeder as head of owned media
iProspect appoints Britt Soeder as head of owned media
by Arif Durrani
17 October 2014, 08:42AM
iProspect has appointed of Britt Soeder as head of owned media in the UK. Soeder joins from Greenlight and will be responsible for leading iProspect's natural search team.
Marketing Society Brand of the Year 2014 nominees #4: Paddy Power, Skyscanner, Spotify, Uber and Unilever
Marketing Society Brand of the Year 2014 nominees #4: Paddy Power, Skyscanner, Spotify, Uber and Unilever
by Staff
17 October 2014, 07:40AM
This week we have been running through the brands shortlisted for this year's Marketing Society Brand of the Year award.
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From the blogs

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