| Mexican wrestler proves pre-roll ads have (almost) zero effect | | Chris Quigley | | 08 October 2014, 10:35AM |  You probably never believed that Mexican wrestlers could be useful in proving advertising effectiveness, but it is, alas, true…
Nielsen has released a report (using a video involving a Mexican wrestler from American brand Jarritos) showing that if you click on a video because you thought it looked interesting, then there's a high probability that you'll think positively about the brand that made the clip. But if the ad simply showed up as a 15- or 30-second pre-roll ad before a video you were waiting to watch — that is, you didn't have any choice but to see it — the ad was only marginally more effective than if you'd watched no ad at all.
| | | | What Lego can teach us about user generated content | | Steph Gilmore | | 08 October 2014, 9:49AM |  The benefits for a brand to encourage inspirational and original user generated content can be huge.
Firstly, the volume: the nature of social can mean campaigns are viewed and shared with a higher volume of people than traditional media. Secondly, the immediacy: the instantaneous nature of social sharing means thought-provoking, entertaining or aspirational ideas get picked up and shared in a much shorter period of time. And thirdly, control: brands have now found a place in the market where they own the media space. With the wider use of online social channels user generated content can deliver more views, reach and engage with more people and raise brand awareness quickly, generating peer-to-peer brand advocacy that can be directly linked with uplifts in sales and revenue.
| | | | Can Asian retailers satisfy customers | | Chris J Reed | | 08 October 2014, 1:44AM |  A recent Asian survey on customer satisfaction reported a drop to only 69% satisfaction. That means nearly a third of retail customers are leaving shops unhappy.
Sectors that registered declines included department stores, petrol stations, motor vehicles, fashion apparel, jewelry, supermarkets and watch retailers. The survey also included tourists and that is the biggest worry for Asia as two of the world's most popular tourist countries, Singapore and Thailand are located here.
| | | | Don't let your brand be a turkey this Christmas | | Chris Dobson | | 07 October 2014, 10:03AM |  As marketers, we all know the importance of creating a smart digital strategy in the run up to Christmas. And it's never been as important as right now with one in five consumers in the UK and US doing all of their holiday shopping online. The British consumer is one of the most digitally savvy in the world, reportedly spending an average of 11 hours a day on media.
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