Media AM - WPP, AOL, Channel 4, Banner ads at 20, Twitter Fabric

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31st October 2014

WPP posts 3 per cent rise in third-quarter revenue WPP's third-quarter revenues rose 3.1 per cent to £2.8 billion, according to the company's trading report. Channel 4 expands interactive ads to mobile Channel 4 has expanded its interactive ad formats to tablet and mobile devices. Banner ads at 20: why banners are advertising haiku Chris Jefford, the founder and strategy director at Hometown, reflects on the future of the banner ad, which turned 20 this week. See highlights of the AOL digital upfronts event Watch highlights of AOL's Digital Upfronts event, held at BAFTA. What is Twitter Fabric and how will it affect marketers? Twitter has traditionally had a strained relationship with external developers, but now the company has launched new tools that brings tweets into third-party apps. That could make marketers' lives easier, writes Itay Godot, vice president of sales and marketing at dmg. UK consumers pessimistic despite highest confidence level since 2007, says Nielsen Consumer confidence is the highest it has been for seven years, according to Nielsen research, but the prevailing mood is still one of pessimism. Facebook: Oculus Rift will be 'meaningful' after 50 million sales Mark Zuckerberg, the chief executive officer of Facebook, has said Oculus Rift will need to sell between 50 million and 100 million units before the company will consider it a fully-fledged business. Microsoft Band steers tech giant into wearables market Microsoft has entered the burgeoning wearables and fitness market with the launch of Microsoft Band, a $199 (£124) wristband that tracks users' exercise and sleep patterns, pays for their coffee and alerts them to emails. Media business rankings 31 October: Havas Media wins Telefónica account. My sensors detect an Internet of Stupid Things I blame Tony Fadell. If the superstar Apple engineer hadn't left to build an Internet of Things business (Fadell being the guy who led the original iPod team and then helped Steve Jobs build something called the iPhone), we wouldn't be in this mess. All I want for Christmas is a mobile masterpiece The creative bar must be raised if mobile is to deliver a truly great campaign this December, Greg Grimmer argues. Hipperson on mission to give Weve a clear direction The interim chief executive of the mobile joint venture isn't afraid to admit the offering needs clarity, David Benady writes. Why the days of Mail Online could well be numbered At the start of the year, I was advised by a senior press leader to "keep my eyes on Northcliffe House" - words that have served me well in 2014. Earning time: the new age of paid and social Active participation in social media resonates across channels, saves you money and will make you relevant. Is creativity more important than media? The battle for supremacy between the creative message and the medium has resumed. David Benady reports. Latest blogs Media Owners take games into their own hands A new generation of gamers is sharing and viewing content in ways that have caught the attention of media owners. But can they harness these trends to grow their businesses? Jason Kingsley OBE, chief executive of games maker Rebellion shares his thoughts. It's time media tapped into the bikegeist From scoops and splashes to commutes and sportives, media is now at the centre of the 'bikegeist', says Newsworks' chief executive, Rufus Olins. Facebook IQ study chimes with IPG Mediabrands report Hanna Chalmers, international research director at IPG Mediabrands' Initiative, finds parallels in the group's global study of 10,000 millennials in 19 markets and the Facebook IQ report, 'The Coming of Age on Screens'. Why the transformation of outdoor is only going to accelerate With change in the air, Shaun Gregory, chief executive of Exterion Media, considers a pending overhaul of under-performing Outdoor Media Centre (OMC) to be a great opportunity. Four takeaways from the IAB Engage Conference Plenty of reason for cheer emanating from IAB Engage, says Paul Lyonette, country manager UK at digital video provider, YuMe. Junior Sales Executive , Ledbury Research OTE £25,000 - £30,000 comprised of salary and commission, Mayfair Account Manager/Senior Account Manager/PLANNER- Outdoor Specialist/Agency , Greene Media Network up to £35,000 (dependant on experience) + Great Bens, London (Greater) / London (Central), London (Greater) / London (East), London (Greater) / London ... News Editor , Haymarket Media Group Dependent on Experience, Teddington (City/Town), London (Greater) Account Director , Carreras Lathane Associates - CLA ca. £60k + excellent bonus potential, London (Central), London (Greater) Sales Manager - Content , Carreras Lathane Associates - CLA £50k-£55k + excellent commission/bonuses, London (Greater)

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