Media PM - Weve; the new age of paid and social; is creativity more important than media?

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30th October 2014

Hipperson on mission to give Weve a clear direction The interim chief executive of the mobile joint venture isn't afraid to admit the offering needs clarity, David Benady writes. Earning time: the new age of paid and social Active participation in social media resonates across channels, saves you money and will make you relevant. Is creativity more important than media? The battle for supremacy between the creative message and the medium has resumed. David Benady reports. My sensors detect an Internet of Stupid Things I blame Tony Fadell. If the superstar Apple engineer hadn't left to build an Internet of Things business (Fadell being the guy who led the original iPod team and then helped Steve Jobs build something called the iPhone), we wouldn't be in this mess. Stories worth telling The winners at this year's IPA Effectiveness Awards tell stories that are familiar to us all but offer crucial brand lessons. By Lorna Hawtin. All I want for Christmas is a mobile masterpiece The creative bar must be raised if mobile is to deliver a truly great campaign this December, Greg Grimmer argues. Microsoft Band steers tech giant into wearables market Microsoft has entered the burgeoning wearables and fitness market with the launch of Microsoft Band, a $199 (£124) wristband that tracks users' exercise and sleep patterns, pays for their coffee and alerts them to emails. Facebook: Oculus Rift will be 'meaningful' after 50 million sales Mark Zuckerberg, the chief executive officer of Facebook, has said Oculus Rift will need to sell between 50 million and 100 million units before the company will consider it a fully-fledged business. Latest blogs Media Owners take games into their own hands A new generation of gamers is sharing and viewing content in ways that have caught the attention of media owners. But can they harness these trends to grow their businesses? Jason Kingsley OBE, chief executive of games maker Rebellion shares his thoughts. It's time media tapped into the bikegeist From scoops and splashes to commutes and sportives, media is now at the centre of the 'bikegeist', says Newsworks' chief executive, Rufus Olins. Facebook IQ study chimes with IPG Mediabrands report Hanna Chalmers, international research director at IPG Mediabrands' Initiative, finds parallels in the group's global study of 10,000 millennials in 19 markets and the Facebook IQ report, 'The Coming of Age on Screens'. Why the transformation of outdoor is only going to accelerate With change in the air, Shaun Gregory, chief executive of Exterion Media, considers a pending overhaul of under-performing Outdoor Media Centre (OMC) to be a great opportunity. Four takeaways from the IAB Engage Conference Plenty of reason for cheer emanating from IAB Engage, says Paul Lyonette, country manager UK at digital video provider, YuMe. Media Sales Executive , Maine-Tucker Recruitment £20,000-£24,000 plus OTE £10,000, London (South), London (Greater) Social Media Trading Manager , Aspire £35000.00 - £40000.00 per annum, London Senior Account Manager - Key Accounts Team - KM Media Group , KM Media Group Attractive negotiable basic, bonus, car/car allowance and attractive benefits, Kent Head of Digital Sales , Carreras Lathane Associates - CLA £80,000 - £90,000 basic plus £30,000 commission, London (City of), London (Greater) Online Sales Executive £21,000 - £27,000 + Uncapped Commission + Benefits , Media Square Recruitment £21,000 - £27,000 + Uncapped Commission + Benefits, London (North), London (Greater)

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