| Will VR take off as a mass consumer product? | | Adam Doherty | | 24 October 2014, 8:38AM |  There's been a wave of positive press for virtual reality (VR), which is driving momentum of interest in this new medium. The promise of engaging consumers worldwide with mind-blowing personal experiences is closing in. But we won't be able to mesmerise on a macro scale until VR headsets become a mainstream product. So the crucial question is - does VR have a chance of reaching mass adoption, when all the naysayers insist it's limited to gaming geeks?
| | | | Six vital ad:tech themes for 2015 | | Neil Higgins | | 24 October 2014, 8:23AM |  This week, I attended ad:tech London, which was celebrating its 10th birthday. It was a packed two days; here are the trends that stood out for me as we plan for 2015...
| | | | | | | 5 dos and don'ts of native advertising | | Rachel Powney | | 23 October 2014, 7:01AM |  While the marketing industry struggles to precisely define native advertising, it is widely accepted that this format presents an exciting opportunity for brands. Native advertising currently accounts for over 20% of digital display ads in the UK with spend reaching £216 million, while global native advertising spend on social media alone is expected to reach $5 billion by 2017.
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