| Clinique brings socially-activated art to Covent Garden | | Rachel Bull | | 29 October 2014, 12:53PM |  Look up if you're passing through Covent Garden this weekend.
Beauty brand Clinique will be suspending a glowing orb eight metres above the ground from 31 October to 1 November - its first social media-activated art installation.
| | | | Stop. Check. Post? | | Hannah Jones | | 29 October 2014, 11:31AM |  We are in an age of Too Much Information. The proliferation of social media, coupled with our desire to share every moment of our lives with friends and followers means we're constantly exposed to (depending on how old you are) babies, weddings, foodporn, running routes, holiday photos and party pics.
| | | | Johnny Cupcakes bakes a Linkin Park Halloween treat | | Chris J Reed | | 28 October 2014, 11:29PM |  This Halloween brand partnership made me smile. Two very cool brands coming together to create something unique, a great customer experience and a real word-of-mouth generating promotion.
Legendary rock bank Linkin Park have teamed up with innovative fashion brand Johnny Cupcakes to deliver a unique, limited edition Johnny Cupcakes t-shirt. Not only that but Linkin Park are giving away their fan club Linkin Park Underground membership with every t-shirt bought.
| | | | Brand death: 6 reasons not to delete Twitter accounts | | Jamie Riddell | | 28 October 2014, 10:03AM |  It's becoming a fashion statement: "I'm leaving Twitter." But, whilst indulgently retreating into the digital shadows is a fine attention-grabbing tactic for cosseted celebrities, brands should think twice.
This time last year, the pop group Girls Aloud had 109,000 Twitter followers. Then the band split up, deleting its Twitter account. Becoming what one follower called a "ghost band" deprived the girls and their label of any future opportunity to market still-available archive recordings.
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