Wednesday, 29 October 2014

OMD retains Eurotunnel media business, Tuborg, Samaritans, Facebook,YouTube, Currys PC World, HSBC, Sky

 

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Latest news
OMD retains Eurotunnel media business
by Arif Durrani,
29 October 2014, 11:55AM
OMD retains Eurotunnel media business
OMD has retained the pan-European media business for Eurotunnel, the owner of the Channel Tunnel and the accompanying rail service, ending a 260 day pitch process.
CLM BBDO wins Tuborg global ad account
by Gurjit Degun,
29 October 2014, 08:24AM
CLM BBDO wins Tuborg global ad account
Carlsberg, the Danish brewer, has appointed the Paris-based agency CLM BBDO to handle its global advertising for the Tuborg brand.
Samaritans Radar identifies vulnerable friends on Twitter
by Shona Ghosh,
29 October 2014, 09:01AM
Samaritans Radar identifies vulnerable friends on Twitter
Samaritans has partnered with Twitter to produce Radar, a service that allows tweeters to keep an eye on vulnerable friends online.
Facebook reports mobile now generating two-thirds of all ad revenue
by Ben Bold,
29 October 2014, 11:15AM
Facebook reports mobile now generating two-thirds of all ad revenue
Facebook advertising revenues hit $3.2bn (£1.98bn) in Q3, with profits up 90% year on year to $806m but admitted that its expenses would rocket as much as 75% in 2015.
YouTube's Susan Wojcicki hints at ad-free subscription service
by Arif Durrani,
29 October 2014, 11:00AM
YouTube's Susan Wojcicki hints at ad-free subscription service
Google's YouTube is in the early stages of developing an advertising-free subscription service for online video, according to chief executive Susan Wojcicki.
Currys PC World launches light-hearted 'dating' ads
by Sara Kimberley,
29 October 2014, 11:16AM
Currys PC World launches light-hearted 'dating' ads
Currys PC World has created a series of humorous online ads to back its Christmas campaign.
ASA bans Vitabiotics ads over health claims
by Gurjit Degun,
29 October 2014, 09:05AM
ASA bans Vitabiotics ads over health claims
The Advertising Standards Authority (ASA) has banned a TV ad for Vitabiotics, the vitamin supplements brand, after complaints references to a professor emphasised its health claims.
HSBC launches Anyone's Game golf campaign
by James Swift,
29 October 2014, 08:53AM
HSBC launches Anyone's Game golf campaign
HSBC presents golf without the elitism in a campaign to mark its sponsorship of the game.
Sky invests £7m in YouTube network for millennials
by Maisie McCabe,
29 October 2014, 09:33AM
Sky invests £7m in YouTube network for millennials
BSkyB has invested $7 million (£4.3 million) in Whistle Sports, an American youth-focused YouTube sports network.
Toyota Yaris ad of people dancing while driving is banned by ASA
by Ben Bold,
29 October 2014, 08:00AM
Toyota Yaris ad of people dancing while driving is banned by ASA
A Toyota TV ad featuring people dancing and singing to a Bruno Mars track while at the wheel negotiating the streets of a city has been banned by the Advertising Standards Authority for condoning dangerous driving.
What are the creative opportunities for brands in virtual reality?
by Sarah Shearman
28 October 2014

With more brands experimenting with VR, industry experts discuss the creative opportunities for the emerging technology.


Read more at http://www.campaignlive.com/article/creative-opportunities-brands-virtual-reality/1318991#Pzt1Qc2tgomS8IA4.99


Read more at http://www.campaignlive.com/article/power-purpose/1317996#OZhS6RvfPSfWx4DV.99
Promoted
DOOH shows how far it has come in five years
24 October 2014, 08:00AM
DOOH shows how far it has come in five years
In the fifth year of the competition, winners from Topshop and Women's Aid show why digital out-of-home is one of the fastest-growing media in the UK, forecast to be worth some £250 million by the end of 2014. Campaign reports from a packed event at ...

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Also in the news

Sainsbury's substitutes brand ambassador David Beckham for Daniel Sturridge
by Shona Ghosh, 29 October 2014, 11:45AM
Hobbits, orcs and Hollywood stars replace cabin crew in Air New Zealand safety film
by Ben Bold, 29 October 2014, 10:30AM
'Google Pills' might sniff out cancer
by Shona Ghosh, 29 October 2014, 10:43AM
The week's top spooky Halloween Vines: Oreo, Internet Explorer and Lowe's
by Alex Player, 29 October 2014, 10:30AM
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Latest Work

Skol Beats Senses "underwater" by F/Nazca Saatchi & Saatchi
28 October 2014, 11:03AM
Skol Beats Senses
The Brazilian alcohol brand Skol has shot an entire ad underwater to mark the launch of the Beats Senses beer. F/Nazca Saatchi Saatchi created a nightclub scene for the spot, which will run on TV in Brazil. It was created by Theo Rocha, Rodrigo Vis...
Oreo "laboratorium" 360i
27 October 2014, 05:28PM
Oreo
Oreo has launched a Halloween campaign across social media channels. The activity, by 360i, includes stop-motion videos of "nomsters" , which are Oreos that reference classic monsters. Oreo will release a video every day in the run-up to Halloween ...
Forevermark "as one" by JWT London
27 October 2014, 10:47AM
Forevermark
JWT collaborated with Benjamin Millepied, the choreographer on Black Swan , to create a global campaign for Forevermark, the De Beers-owned diamond brand. The black-and-white TV ad follows a man and a woman making their way through a city hand-in-ha...
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