| Mobile advertising: Why blending in is the new standing out | | Patrick Hourihan | | 21 October 2014, 1:05PM |  Changing content consumption habits, driven by the proliferation of devices means brands are having to innovate the way in which they communicate with consumers, particularly on mobile devices. At Yahoo, we looked at how consumers are reacting to brands' new efforts to engage with them, what they like already and what they want in future.
| | | | 40 brand logos with hidden messages | | Polly Becker | | 21 October 2014, 9:35AM |  You’ve looked at them thousands of times, logos such as Amazon, FedEx and Coca-Cola, but have you ever really looked at them?
We take a look at the most famous brands in the world, and point out hidden design features and messages that most people have never spotted before. Infographic courtesy of Oomph.
| | | | 5 ways search benefits retailers | | Ben Cooper | | 21 October 2014, 8:54AM |  The path to purchase is no longer linear. In a multi-screen world, consumers experience multiple touch points, via a variety of online and offline channels and devices, before the final conversion takes place.
| | | | Doubling the 1% of what we've achieved...a snapshot from IAB Engage | | Paul Vallois | | 20 October 2014, 2:20PM |  It's only just begun: no, it's not the opening line of a song, it was the theme of this year's IAB Engage summit. It echoes the sentiment of Larry Page, at Google's 2013 meeting, when he said: "We're only at 1 per cent of what's possible." And while it's laudable, it does seem as though the faster the industry runs at this, the quicker the size of the opportunity expands, and we’re left perpetually chasing our tail. Sometimes it is ability that holds us back, sometimes it is a deficit in skill sets, but often it’s good old-fashioned inertia.
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