Monday 20 October 2014

Digital AM - Doctor Who, Ikea, Feelunique.com, Ars Technica, Instagram

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Doctor Who online game gets kids coding
Doctor Who online game gets kids coding
by Maisie McCabe
20 October 2014, 09:32AM
The BBC has created an online 'Doctor Who' game called 'The Doctor and the Dalek' to encourage children to get into coding.
Ikea syncs mobile content with TV ads for 'Wonderful Everyday' celebration of meal times
Ikea syncs mobile content with TV ads for 'Wonderful Everyday' celebration of meal times
by Ben Bold
20 October 2014, 09:16AM
Ikea has launched the latest instalment in its 'Wonderful Everyday' advertising campaign, which includes a deal with ITV that synchronises mobile content with TV ads.
MBA lands Feelunique.com autumn/winter campaign
MBA lands Feelunique.com autumn/winter campaign
by Louise Jack
20 October 2014, 11:37AM
Feelunique.com, the online beauty retailer, has appointed MBA to create digital and direct marketing campaigns for the autumn/winter 2014 season.

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Ars Technica to launch in UK
Ars Technica to launch in UK
by Gurjit Degun
20 October 2014, 10:41AM
Ars Technica, the US technology news site owned by Condé Nast, is to launch in the UK next spring.
How Instagram fuelled the rise of the super-premium drinks consumer
How Instagram fuelled the rise of the super-premium drinks consumer
by Joanna Davies
20 October 2014, 07:00AM
Social media has created a generation of drinkers willing to spend to be seen in the very best light, says Joanna Davies, chief executive of agency network ZAK Media.
Philips launches juicer video campaign with Louis Smith
Philips launches juicer video campaign with Louis Smith
by Louise Jack
20 October 2014, 12:03PM
Philips is unveiling an online campaign starring the Olympic gymnast Louis Smith, aimed at encouraging people to ditch bottled juice in favour of making fresh juices at home.
Price comparison sites 'hiding' best deals from consumers, campaign group claims
Price comparison sites 'hiding' best deals from consumers, campaign group claims
by Ben Bold
20 October 2014, 08:14AM
Price comparison sites Comparethemarket, uSwitch, Confused.com, GoCompare and Moneysupermarket are hiding the best energy deals from consumers, according to consumer group The Big Deal.
Breast Cancer Campaign crowd-sources videos for 'wear it pink' campaign
Breast Cancer Campaign crowd-sources videos for 'wear it pink' campaign
by Gurjit Degun
17 October 2014, 04:03PM
The Breast Cancer Campaign "wear it pink" fundraising initiative has crowd-sourced four videos to run across cinema, digital, social media and out-of-home channels.
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From the blogs

In our open, digital society, are our minds more closed than ever?
Jon Davie
20 October 2014, 9:11AM
The re-emergence of the human voice in tech
Bhavesh Vaghela
20 October 2014, 9:01AM
Convergence is key: The future of the ad industry lies in building bridges
Sarah Lawson Johnston
17 October 2014, 7:45AM
Why Facebook's clickbait crackdown is important to your brand
David Turton
17 October 2014, 7:30AM
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