Media AM - The X Factor, Outdoor Media Centre, Sky Sports, Twitter, AOL

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13th October 2014

Blonde Electra and Overload Generation departures help X Factor to series peak Blonde Electra and Overload Generation's departures from 'The X Factor' helped the ITV talent show to reach 11.2 million viewers, the highest peak of the series, last night. Mark Craze hired to conduct review of Outdoor Media Centre The outdoor industry has appointed Mark Craze, the former chief executive of Havas Media Group UK, to conduct a strategic review of its trade body the Outdoor Media Centre, as its chief executive, Mike Baker, steps down. Sky Sports retains international cricket to 2023 Sky Sports has fended off competition from BT to continue its coverage of international cricket to 2023, after picking up the UK and Ireland rights. Twitter readies cash transfers via tweets Twitter is set to unveil a partnership with French bank Groupe BPCE that will enable the bank's customers to transfer money via tweets, as the social networking site explores new revenue streams. The perils of technology, or where culture meets code All the talk about technology being pitted against creativity is entirely understandable, but fundamentally wrong says Graham Moysey, head of international at AOL. Snapchat hackers publish thousands of deleted pictures Snapchat has fallen victim to a hack attack that has resulted in hundreds of thousands of deleted user files being leaked online, although the site is blaming third-party apps for the leak. Publishers make u-turn over charging for content Publishers are doing a u-turn over charging for content, with only 53 per cent saying they do or will charge over the next year, a drop of nine per cent year on year. Trinity Mirror is looking up as Wildman settles in The publisher is getting its sales house in order thanks to the positive guile of its chief revenue officer, Arif Durrani says. My Media Week: Guy Phillipson This week, Guy Phillipson, chief executive, IAB UK, is in New York for the IAB MIXX Conference and IAB Global Summit, where AOL's Tim Armstrong talks disruption in display and Kevin Spacey bids farewell to the water cooler moment. Opportunities for brands as VoD sector evolves Nigel Walley thinks there is room for ads in pay-TV set-top boxes, while TV VoD should be sold separately in ad deals. Media agencies function better to the symphonic sounds of Beethoven At a recent Omnicom conference, someone said that we need rock bands, not rock stars, to make creative and business sense of the diversifying communications landscape; but I think we need orchestras. Wildman is bringing some much-needed optimism back to the press industry "We finally have milk in the kitchen," a Trinity Mirror sales executive says; three months into his role of chief revenue officer, James Wildman is starting to make an impact. Does radio deserve more spend? Radio is facing up well to new digital challengers, but budgets and listening figures don't tally, David Benady says. Publishers keep tabs on Google's latest skirmish Could the tech company's escalating wrangle with German newspapers impact the UK industry, David Benady asks. Latest blogs Digital out of home: navigating the revolution of the oldest medium Drawing on market trends from outdoor's second-quarter results, Primesight's Chris Forrester warns against an industry eating itself. Coventry City's owner: 'Digital disruption is bigger than the industrial revolution' Coventry City's outspoken co-owner believes we are living through "unique moment in history" that surpasses anything that has gone on before it. Why CEOs choose TV and DOOH In amongst the rise of all things digital it's easy to lose sight of some very simple truths, says Steve Atkinson, commercial director at Outdoor Plus. Google responds to questions around online ad effectiveness There is a reason why digital is the fastest-growing channel, clients just need to ask the right questions of their agency to ensure the best results, says Matt Bush, head of performance agency at Google. Why Mediabrands brought OpenCo to the UK As London companies prepare to open their doors to executives, entrepreneurs and investors for the second OpenCo UK event on 2 October, IPG Mediabrands' Hamish Kinniburgh and Ella Goldner, explain why they brought the initiative to the UK. Account Executive/Manager (digital, B2B) , Spiceworks Competitive Salary + commission (uncapped), Central London Business Development Manager , Credit Today Paying between 35k-40k basic with realistic OTE of 60k, Offices are in a listed building just a short walk from the iconic Borough Market and The Shard Senior Sales Executive , GDS International £25,000 - £35,000 + Commission (OTE £75,000), Bristol, City of Bristol Classified Advertising Sales Executive - Sutton, Surrey. , Elliott Barton recruitment Negotiable dependent upon experience, Sutton, London (Greater) Paid Content Sales Manager - Sussex , Elliott Barton recruitment Negotiable salary - great commission scheme, West Sussex

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