Thursday 16 October 2014

Digital AM - McDonald's, Ocean Art of Outdoor awards, Will.i.am, Guardian News and Media, Ogilvy Group

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McDonald's to roll out 14,500 Facebook pages by 2015
McDonald's to roll out 14,500 Facebook pages by 2015
by Shona Ghosh
16 October 2014, 09:10AM
McDonald's will launch 14,500 Facebook pages by the end of the year, in an effort to get every US restaurant connected to customers via social media.
Watch Topshop, Twitter and all the winners triumph at Ocean's Art of Outdoor awards
Watch Topshop, Twitter and all the winners triumph at Ocean's Art of Outdoor awards
by Staff
16 October 2014, 09:50AM
Topshop, Twitter, Women's Aid, British Airways and many more brands feature in the video highlights of last week's Art of Outdoor DOOH Awards event, which has now been published.
Will.i.am launches Puls smart wristband with 3G
Will.i.am launches Puls smart wristband with 3G
by Shona Ghosh in San Francisco
16 October 2014, 07:04AM
Will.i.am has entered the wearable tech market with Puls, a chunky wristband with 3G connectivity and the ability to make calls without a phone.

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Guardian joins forces with Telegraph for media planning tool
Guardian joins forces with Telegraph for media planning tool
by Arif Durrani
16 October 2014, 07:00AM
Guardian News and Media (GNM) and Telegraph Media Group (TMG) have formed a ground-breaking partnership to launch a new combined version of thr Audiences not Platforms cross-platform planning tool.
The week's top Vines: Chrysler, Peugeot and Opel
The week's top Vines: Chrysler, Peugeot and Opel
by Alex Player
16 October 2014, 10:45AM
Marketing, with the help of social media experts Unruly, showcases three must-watch branded Vines, featuring car tricks, car stunts and car parties.
Bakers awards digital task to Ogilvy Group
Bakers awards digital task to Ogilvy Group
by Maisie McCabe
16 October 2014, 08:00AM
Bakers, the pet-food brand owned by Nestlé, has appointed Ogilvy Group to a digital and content brief after a pitch.
Facebook takes on YouTube's video dominance
Facebook takes on YouTube's video dominance
by Arif Durrani
16 October 2014, 08:00AM
The social network's regional director of UK and Ireland tells Arif Durrani why it is a force to be reckoned with in digital video.
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From the blogs

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