Media PM - Trinity Mirror, Radio Advertising Bureau, pay-TV ads, Snapchat, Google

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09th October 2014

Trinity Mirror is looking up as Wildman settles in The publisher is getting its sales house in order thanks to the positive guile of its chief revenue officer, Arif Durrani says. Does radio deserve more spend? Radio is facing up well to new digital challengers, but budgets and listening figures don't tally, David Benady says. Opportunities for brands as VoD sector evolves Nigel Walley thinks there is room for ads in pay-TV set-top boxes, while TV VoD should be sold separately in ad deals. Snapchat CEO says ads are coming Ads are coming to Snapchat, the company's chief executive has confirmed, with users able to opt in to view the messages on the app's Stories feature. Publishers keep tabs on Google's latest skirmish Could the tech company's escalating wrangle with German newspapers impact the UK industry, David Benady asks. Mobile video adspend triples in first half of 2014 Digital advertising spend is up 16.6 per cent to £3.5 billion for the first half of 2014, with mobile video adspend tripling, according to the Internet Advertising Bureau UK Digital Adspend report. Wildman is bringing some much-needed optimism back to the press industry "We finally have milk in the kitchen," a Trinity Mirror sales executive says; three months into his role of chief revenue officer, James Wildman is starting to make an impact. Media agencies function better to the symphonic sounds of Beethoven At a recent Omnicom conference, someone said that we need rock bands, not rock stars, to make creative and business sense of the diversifying communications landscape; but I think we need orchestras. Double win for MediaCom at the PPA Advertising Awards MediaCom won Best Innovation and Best Use of Print at last night's PPA Advertising Awards, held at Paramount. BBC calls review of media account The BBC has kick-started a review of its £5 million media account, currently handled by MEC Manchester. SMG creates London Operations Team and raft of promotions Starcom MediaVest Group UK (SMG) has created a London Operations Team (LOT) tasked with refining and rolling out new board strategies directly into the agency. Latest blogs Digital out of home: navigating the revolution of the oldest medium Drawing on market trends from outdoor's second-quarter results, Primesight's Chris Forrester warns against an industry eating itself. Coventry City's owner: 'Digital disruption is bigger than the industrial revolution' Coventry City's outspoken co-owner believes we are living through "unique moment in history" that surpasses anything that has gone on before it. Why CEOs choose TV and DOOH In amongst the rise of all things digital it's easy to lose sight of some very simple truths, says Steve Atkinson, commercial director at Outdoor Plus. Google responds to questions around online ad effectiveness There is a reason why digital is the fastest-growing channel, clients just need to ask the right questions of their agency to ensure the best results, says Matt Bush, head of performance agency at Google. Why Mediabrands brought OpenCo to the UK As London companies prepare to open their doors to executives, entrepreneurs and investors for the second OpenCo UK event on 2 October, IPG Mediabrands' Hamish Kinniburgh and Ella Goldner, explain why they brought the initiative to the UK. Business Development Manager , Credit Today Paying between 35k-40k basic with realistic OTE of 60k, Offices are in a listed building just a short walk from the iconic Borough Market and The Shard Senior Sales Executive , GDS International £25,000 - £35,000 + Commission (OTE £75,000), Bristol, City of Bristol Advertising Manager , Inspire Publishing Salary dependent on experience, outstanding commission potential, Totteridge, London (Greater) Media Sales Surrey and Berkshire , Ultimate Asset £25000 - £70000 per annum + Excellent Commission Potential & Bens, London Senior Sales Manager - Ad-Technology , Ultimate Asset £45000 - £55000 per annum + commission & BENEFITS, City of London

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