Media PM - Viacom, Teads, BBC Good Food, My Media Week, Aunt Bessie's

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08th October 2014

Viacom to launch US factual channel Spike in the UK Viacom International Media Networks (VIMN), a division of Viacom Inc. is expanding Spike, one of its most-watched US cable networks, to the UK. Ebuzzing rebrands to Teads following merger The Ebuzzing & Teads group is changing its name to Teads, marking a new phase of growth for the business. Interviews: reaction as BBC Good Food turns 25 MediaWeek visited the 'Good Food' test kitchen to speak to Good Food's editorial director Gillian Carter and head of publishing Chris Kerwin about their secrets to success, the magazine's birthday and their love of food. My Media Week: Guy Phillipson This week, Guy Phillipson, chief executive, IAB UK, is in New York for the IAB MIXX Conference and IAB Global Summit, where AOL's Tim Armstrong talks disruption in display and Kevin Spacey bids farewell to the water cooler moment. Aunt Bessie's promotes Yorkshire pud and chicken combo in tactical campaign Aunt Bessie's, the William Jackson Food Group frozen brand, has launched a targeted campaign to challenge the belief that Yorkshire puddings should only be served with a beef roast dinner. What does it take to win a Newsworks Planning Award? Hear from leading marketers, agencies and media owners involved in judging this year's Newsworks Planning Awards about what makes a strong news brand campaign. Mobile video adspend triples in first half of 2014 Digital advertising spend is up 16.6 per cent to £3.5 billion for the first half of 2014, with mobile video adspend tripling, according to the Internet Advertising Bureau UK Digital Adspend report. Latest blogs Digital out of home: navigating the revolution of the oldest medium Drawing on market trends from outdoor's second-quarter results, Primesight's Chris Forrester warns against an industry eating itself. Coventry City's owner: 'Digital disruption is bigger than the industrial revolution' Coventry City's outspoken co-owner believes we are living through "unique moment in history" that surpasses anything that has gone on before it. Why CEOs choose TV and DOOH In amongst the rise of all things digital it's easy to lose sight of some very simple truths, says Steve Atkinson, commercial director at Outdoor Plus. Google responds to questions around online ad effectiveness There is a reason why digital is the fastest-growing channel, clients just need to ask the right questions of their agency to ensure the best results, says Matt Bush, head of performance agency at Google. Why Mediabrands brought OpenCo to the UK As London companies prepare to open their doors to executives, entrepreneurs and investors for the second OpenCo UK event on 2 October, IPG Mediabrands' Hamish Kinniburgh and Ella Goldner, explain why they brought the initiative to the UK. Senior Sales Executive , GDS International £25,000 - £35,000 + Commission (OTE £75,000), Bristol, City of Bristol Advertising Manager , Inspire Publishing Salary dependent on experience, outstanding commission potential, Totteridge, London (Greater) Associate Brand Director- Women's Glossy , Ultimate Asset £35000 - £40000 per annum + bonus & great benefits, London Event Sponsorship Sales - Financial Events , Dragonfly Recruitment £30000.00 - £35000.00 per annum + Bonus + Benefits, London Associate Brand Director - Famous Lifestyle Consumer Brand , Formula Won To £40k + great comm and bens, London (Central), London (Greater)

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