| | | | | | MediaCom has been shortlisted almost three times more than the next most-nominated agencies for Campaign's Media Awards. | | | | | | | | | | | | | Hotpoint Appliances is sponsoring the Good Food Channel's World of Flavour strand in a six-figure deal, with idents running until September next year. | | | | | | | | | | | | | Karmarama has dropped out of the BBC's statutory creative review, leaving five agencies to compete for the broadcaster's business. | | | | | | | | | | | | | The scene is a big sound stage at Shepperton studios. Tensions are running a little high on the Oxo family kitchen set. | | | | | | | | | | | | | A new generation of gamers is sharing and viewing content in ways that have caught the attention of media owners. But can they harness these trends to grow their businesses? Jason Kingsley OBE, chief executive of games maker Rebellion shares his thoughts. | | | | | | | | | | | | | | | | | The social network's regional director of UK and Ireland tells Arif Durrani why it is a force to be reckoned with in digital video. | | | | | | | | | | | | | Bruce Daisley, who co-chaired the 2014 Media Week Awards judging, reflects on three months of hard graft and inspiration | | | | | | | | | | | | | The celebration this week of ten years of the Internet Advertising Bureau's Engage conference serves as a reminder of just how fast the digital media landscape has developed. | | | | | | | | | | | | | Brands will only be able to share content on the app with followers, but potential reach is enormous, asks David Benady. | | | | | | | | | | | | | | | | | | From scoops and splashes to commutes and sportives, media is now at the centre of the 'bikegeist', says Newsworks' chief executive, Rufus Olins. | | | | | | | | | | | | | Hanna Chalmers, international research director at IPG Mediabrands' Initiative, finds parallels in the group's global study of 10,000 millennials in 19 markets and the Facebook IQ report, 'The Coming of Age on Screens'. | | | | | | | | | | | | | With change in the air, Shaun Gregory, chief executive of Exterion Media, considers a pending overhaul of under-performing Outdoor Media Centre (OMC) to be a great opportunity. | | | | | | | | | | | | | Plenty of reason for cheer emanating from IAB Engage, says Paul Lyonette, country manager UK at digital video provider, YuMe. | | | | | | | | | | | | | All the talk about technology being pitted against creativity is entirely understandable, but fundamentally wrong says Graham Moysey, head of international at AOL. | | | | | | | | | | |
No comments:
Post a Comment