| What's Ello all about and should we be worried about its anti-ad stance? | | Dan Calladine | | 10 October 2014, 11:45AM |  Ello is the new 'social network' (no-one actually describes themselves as a social network) from independent developers, including Paul Budnitz, founder of the toy company Kidrobot. It publically declares that: "Your social network is owned by advertisers. Every post you share, every friend you make and every link you follow is tracked, recorded and converted into data."
| | | | Flash in the pan: Agencies need to embrace HTML5 in a multi-channel world | | Luke Westland | | 10 October 2014, 10:02AM |  Think back just ten years ago, when it seemed unimaginable that we’d be watching iPlayer on our computers, ordering groceries on a tablet and checking the news on our mobile phones - sometimes all at the same time. The fact is 40% of consumers are now multi-device users - switching from one device to another, or even using devices simultaneously, be it mobile, laptop, desktop or tablet. In fact, more than 60% use at least two different devices each day and nearly 25% move between three, according to a study conducted by Facebook in collaboration with GFK.
| | | | How 2014 colour trends are influencing ads | | Polly Becker | | 10 October 2014, 9:04AM |  Ever wondered how big an influence colour trends have on advertising and marketing all over the world?
Shutterstock has taken a look at this year's top colour trends based on images being used from its extensive archives. It’s infographic below explains why green has peaked in the year of Brazilian football, and how grey is the stalwart of palettes.
| | | | When is a media brand not a media brand? | | Belinda Barker | | 10 October 2014, 8:45AM |  I love this ad. I expect most of you have seen it before and in many different formats but this is one occasion when the original is best. It was created by McGraw Hill, a venerable media brand, back in the 1950's and was intended to encourage B2B companies to advertise themselves.
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