Google leads $542m funding for augmented reality start-up Magic Leap + Microsoft, Waitrose and Brita

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Marketing Daily , 22nd October 2014

Google leads $542m funding for augmented reality start-up Magic Leap Does dynamic pricing risk turning personalisation into discrimination? Social media has revolutionised how people choose food, Waitrose says Tesco drops 'hopeless' application to trademark blue dashes under its logo Microsoft lays Nokia brand to rest Four banking brands getting content marketing right Kids tell film crew about their superhero sightings for Save The Children ad Brita ad takes swipe at soft drinks with city made of sugar Firebox censured by ASA for causing offence with 'UNT' mug The week's top Vines: Burger King, HTC and Red Bull JOBS BOARD Head of Marketing and Communications , Alexandra Palace Trading£40,000 + bonus + benefits , London (Greater) Senior Account Manager , Ice (London) LtdCompetitive Salary dependent on experience , Windsor, Berkshire Head of Engagement Planning (UK) , BespokeHR£80,000 - £85,000 , London (Central), London (Greater) Interim Head of Brand , The Rank GroupTo attract the right person! , Maidenhead, Berkshire ACCOUNT DIRECTOR - BTL/SP/Retail - London/Greater London - Salary depending on experience , Judi Pattondepending on experience , Hertfordshire / London (Greater) / London (North), London (Greater) / London (South), London (Gre...

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