Media PM - YouTube, Facebook, News UK, Media Week Awards, Vice

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23rd October 2014

YouTube's Robert Kyncl targets $220bn video ad market The video platform's content and business operations chief tells David Benady why its ad offering should entice agencies. Can Facebook challenge YouTube in video arena? Facebook aims to dethrone Google with a new ad system and its own IQ research, Arif Durrani and Ed Owen report. It was the press wot won it for the 'No' vote News UK's leader thinks the result of the Scottish referendum shows the enduring power of the press. By Arif Durrani. Media Week Awards 2014 winners to be unveiled tonight The stage is set for Media Week Awards 2014 tonight, which will be attended by 1,400 members of the UK media industry and hosted by comedian and writer, Russell Kane. Brands miss out on ethnic minority youth opportunity Advertisers often avoid using ethnic minority groups in their advertising for fear of 'getting it wrong'. By David Benady. Stop lamenting the heady days of media - we need to change with the times IPA 'concerned' by outcome of Telefónica's media review The IPA has voiced concerns after Telefónica reversed its appointment of Publicis Groupe's ZenithOptimedia and hired Havas to handle its £200 million European media account after a process estimated to have cost agencies $4 million (£2.5 million). With momentum and now money behind it, the Vice hype needs to be believed The bristling excitement among the young masses milling into an East London church as dusk fell was palpable - it had all the hallmarks of a cult, but was in fact a clarion call for advertisers. Rush departs MEC for Mail Online position Mail Online has appointed Clare Rush, the managing partner of commercials and joint head of investment at MEC, as its deputy chief revenue officer at Mail Online UK and rest of the world. Latest blogs Media Owners take games into their own hands A new generation of gamers is sharing and viewing content in ways that have caught the attention of media owners. But can they harness these trends to grow their businesses? Jason Kingsley OBE, chief executive of games maker Rebellion shares his thoughts. It's time media tapped into the bikegeist From scoops and splashes to commutes and sportives, media is now at the centre of the 'bikegeist', says Newsworks' chief executive, Rufus Olins. Facebook IQ study chimes with IPG Mediabrands report Hanna Chalmers, international research director at IPG Mediabrands' Initiative, finds parallels in the group's global study of 10,000 millennials in 19 markets and the Facebook IQ report, 'The Coming of Age on Screens'. Why the transformation of outdoor is only going to accelerate With change in the air, Shaun Gregory, chief executive of Exterion Media, considers a pending overhaul of under-performing Outdoor Media Centre (OMC) to be a great opportunity. Four takeaways from the IAB Engage Conference Plenty of reason for cheer emanating from IAB Engage, says Paul Lyonette, country manager UK at digital video provider, YuMe. Social Media Manager – Arabic Speaking , MCG Associates Depending on experience, Dubai (Emirate) (AE) Sales Support Executive - Sports Brand , Ultimate Asset £20000 - £25000 per annum + Bonus, London Digital Producer , MCG Associates Depending on experience, Dubai (Emirate) (AE) Head of Social Media - Creative Agency , MCG Associates Tax Free Salary, London (Greater) Sales Manager - Consumer and Business Intelligence Portfolio , Dragonfly Recruitment £35000.00 - £40000.00 per annum + Commission + Benefits, City of London

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