| Doubling the 1% of what we've achieved...a snapshot from IAB Engage | | Paul Vallois | | 20 October 2014, 2:20PM |  It's only just begun: no, it's not the opening line of a song, it was the theme of this year's IAB Engage summit. It echoes the sentiment of Larry Page, at Google's 2013 meeting, when he said: "We're only at 1 per cent of what's possible." And while it's laudable, it does seem as though the faster the industry runs at this, the quicker the size of the opportunity expands, and we’re left perpetually chasing our tail. Sometimes it is ability that holds us back, sometimes it is a deficit in skill sets, but often it’s good old-fashioned inertia.
| | | | In our open, digital society, are our minds more closed than ever? | | Jon Davie | | 20 October 2014, 9:11AM |  Justice used to be a religious ceremony, conducted in hushed courtrooms and viewed with a certain amount of respect. Now it's a spectator sport. Serried ranks of Tweeters belt their support or opprobrium from the digital cheap seats. Newspapers offer live updates, precisely as they do for Premiership football. That really was a neat little jink by the prosecution, Barry. Lovely feet.
| | | | The re-emergence of the human voice in tech | | Bhavesh Vaghela | | 20 October 2014, 9:01AM |  It's difficult to escape the reality of the 'always on' society, that is creeping up on the world as mobile has become the first screen. It may seem that the human voice and the phone call have, in many cases been replaced with a few taps on the screen – a result of mobile payments and shopping, through apps and social networks.
| | | | Convergence is key: The future of the ad industry lies in building bridges | | Sarah Lawson Johnston | | 17 October 2014, 7:45AM |  Today's advertising industry is changing rapidly, with consumers actively engaging in an ever-diverse mix of online and offline media channels on a daily basis.
Individuals now have more control over how, when and where they engage with different media and - as a result - marketing models need to be dynamic and agile to keep up with changing consumer demands.
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