Media PM - IAB Engage 2014, One Direction, Rosemary Gorman, Martin Sorrell, Google Preferred

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15th October 2014

Seven morning takeouts from IAB Engage 2014 Missed this morning's sessions at #IABEngage or just want a recap? Nicola Kemp rounds-up the key themes from the conference so far. ComScore chief says media needs to look beyond CTRs Cookies don't tell the whole story and display ads are not as useless as you might first expect according to a masterclass from Gian Fulgoni, co-founder of research giant ComScore, at the IAB Engage conference held at the Barbican in London. One Direction partners with Talenthouse to find promising producers Boy band One Direction has teamed up with online creative community, Talenthouse, to ask up-and-coming producers to remix the first single from their latest album. Richard Eyre: Trust is the key disruptor Trust has emerged as the single biggest disrupter and most important component of brand campaigns for savvy connected consumers, according to IAB chair Richard Eyre. My Media Week: Rosemary Gorman This week, Rosemary Gorman, group advertisement director, Mail Newspapers, prepares for the annual sales conference in Scotland and gets caught in an uncompromising position by the CMO. Sir Martin Sorrell labels Omnicom CFO exit 'bizarre' Sir Martin Sorrell, the WPP chief executive, has hit out at the recent departure of Omnicom's chief financial officer, Randall Weisenburger, labelling the move "remarkable". YouTube rolls out 'Google Preferred' ad platform to UK marketers Google has launched 'Google Preferred' in the UK as it looks to drive revenue through digital advertising and respond to "radical" change in the way media is consumed in Britain. Chanel No 5 launches epic ad by Baz Luhrmann featuring Gisele Bündchen Chanel No 5 has launched a three-minute film, directed by Baz Luhrmann and featuring supermodel Gisele Bündchen. Amazon launches same-day pick-up service in the UK Amazon is introducing its first same-day collection service at 500 locations across the UK in collaboration with newspaper distributor Smiths News. Virgin Media 'misleading' ad banned by ASA after BSkyB complains The Advertising Standards Authority has banned a Virgin Media TV ad starring David Tennant for being misleading, following complaints from BSkyB. Will.i.am reveals his inspiration behind wearable device launch Will.i.am has explained how his humble beginnings in a US housing project inspired him to create a wearable device, thought to be an Android smartwatch, at Salesforce's Dreamforce conference in San Francisco. Microsoft launches Skype Qik to rival Snapchat Microsoft's Skype has launched a quick-fire video messaging app called Qik, in a late bid to tap into the booming culture of "disappearing" mobile messages. Latest blogs The perils of technology, or where culture meets code All the talk about technology being pitted against creativity is entirely understandable, but fundamentally wrong says Graham Moysey, head of international at AOL. Digital out of home: navigating the revolution of the oldest medium Drawing on market trends from outdoor's second-quarter results, Primesight's Chris Forrester warns against an industry eating itself. Coventry City's owner: 'Digital disruption is bigger than the industrial revolution' Coventry City's outspoken co-owner believes we are living through "unique moment in history" that surpasses anything that has gone on before it. Why CEOs choose TV and DOOH In amongst the rise of all things digital it's easy to lose sight of some very simple truths, says Steve Atkinson, commercial director at Outdoor Plus. Google responds to questions around online ad effectiveness There is a reason why digital is the fastest-growing channel, clients just need to ask the right questions of their agency to ensure the best results, says Matt Bush, head of performance agency at Google. Account Executive/Manager (digital, B2B) , Spiceworks Competitive Salary + commission (uncapped), Central London Business Development Manager , Credit Today Paying between 35k-40k basic with realistic OTE of 60k, Offices are in a listed building just a short walk from the iconic Borough Market and The Shard Sales Executive , Lloyd Recruitment Services £22,000 + £7,000, West Sussex Display Sales Executive , Lloyd Recruitment Services Upto £24,000 + £7,000, Croydon Senior Account Manager - Digital , Formula Won £40-50k doe + OTE 50% of salary, London (Central), London (Greater)

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