The Wall > Why Messenger's new role is so important for Facebook

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list "Now is the time for marketers to take on the bigger issues" Martin Boddy 16 October 2014, 1:36PM The ongoing confidence highlighted in today's IPA Bellwether report is great news. And today, media, especially digital, is relatively inexpensive. Which has a number of implications for marketers. First, marketers have many tools at their disposal as, on the face of it, marketing has never been so affordable. However, low barriers to entry for a mass media approach make for a crowded market. Which means gaining cut-through is increasingly challenging. Why Messenger's new role is so important for Facebook Jason Mander 16 October 2014, 8:27AM Suddenly, Facebook's decision to strip the messaging functionality out of its main mobile app and encourage people to use its dedicated Messenger service is beginning to make a lot more sense. How to derive actionable insight from social data Claire Snook 16 October 2014, 7:45AM How can brands tap into social data to create a significant competitive advantage? Knowing what is being said about your brand on social channels is a great start, but if brands fail to move beyond data capture they will soon find themselves exposed. Technology is making us rude - so how should brands respond? Amy Kean 15 October 2014, 10:06AM I have a horrible confession to make. I broke up with my ex-boyfriend because he complained that I used my phone too much. In the middle of conversations, while we were waiting to be served in a restaurant and as soon as I woke up in the morning. So strong was my attachment to this small, yet infinitely connected 5-inch device, that in the choice between him and it, well... I chose 'it'. But I think that says more about society than it does about me. Latest jobs Associate Director - Strategy & Innovation Recruiter Trace Salary £60,000 to £80,000 per annum Location London (Central), London (Greater) Media Planning Director - Creative Alcohol and FMCG Clients Recruiter Lipton Fleming Salary £55000 per annum + excellent benefits package Location London Senior Consultant - Strategy & Innovation Recruiter Trace Salary £40,000 to £60,000 per annum Location London (Central), London (Greater) Assistant Brand Manager Recruiter Veritas Partnership Ltd Salary £20000 - £22000 Per Annum + bonus + benefits Location Woking Account Manager - SE1 Agency Recruiter Fill Recruitment Salary to £29k Location London (Central), London (Greater) Senior Account Executive - Lovely Agency - Thames side location - Surrey - £24k Recruiter Fill Recruitment Salary up to £24k Location London Latest news from Brand Republic The week's top Vines: Chrysler, Peugeot and Opel by Alex Player, 16 October 2014, 10:45AM Watch Topshop, Twitter and all the winners triumph at Ocean's Art of Outdoor awards by Staff, 16 October 2014, 09:50AM McDonald's to roll out 14,500 Facebook pages by 2015 by Shona Ghosh, 16 October 2014, 09:10AM Bakers awards digital task to Ogilvy Group by Maisie McCabe, 16 October 2014, 08:00AM Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2014 All rights reserved Haymarket Business Information, Teddington Studios, Broom Road, Teddington TW11 9BE, UK News Jobs Blogs & Forums Tenders