Tuesday, 14 October 2014

Breaking news from Brand Republic - Facebook, Publicis Groupe, NatWest, P&G, Microsoft

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How brands can tiptoe into Facebook's 'anonymity' app
How brands can tiptoe into Facebook's 'anonymity' app
by Chris Goddard
14 October 2014, 09:00AM
Facebook's rumoured anonymity app signals an evolution in the debate around user privacy, writes Chris Goddard, social engagement director at BBH London.
Publicis Groupe buys into Israeli adtech company
Publicis Groupe buys into Israeli adtech company
by Maisie McCabe
14 October 2014, 09:21AM
Publicis Groupe has paid �40.7 million for 20 per cent of the digital adtech company Matomy Media Group as part of a strategic partnership.
NatWest gets Trigger Happy with Dom Joly stunt
NatWest gets Trigger Happy with Dom Joly stunt
by Kate Magee
13 October 2014, 12:25PM
Dom Joly has directed a hidden camera stunt in the style of his famous' Trigger Happy' TV show as part of M&C Saatchi's campaign for NatWest and the Royal Bank of Scotland.
P&G gets into legal hiccup over Nasa post
P&G gets into legal hiccup over Nasa post
by Shona Ghosh
14 October 2014, 09:00AM
P&G has run into legal problems after publishing a post on the website of partner National Aeronautics and Space Administration (Nasa), Marketing has found.
Microsoft is all about cloud and mobile, says Windows marketing boss
Microsoft is all about cloud and mobile, says Windows marketing boss
by Shona Ghosh
14 October 2014, 09:00AM
Microsoft will hang its hat on mobile and cloud services and evolve away from just focusing on Windows, according to Tony Prophet, corporate vice-president for Windows marketing.
Should brands be held to their straplines?
Should brands be held to their straplines?
by Gurjit Degun
13 October 2014, 04:09PM
Following Red Bull's announcement that it will pay US citizens who have bought one of its drinks $10 (�6) for failing to give them wings, Campaign asked industry experts whether brands should have to honour everything they in their marketing.
Blonde Electra and Overload Generation departures help X Factor to series peak
Blonde Electra and Overload Generation departures help X Factor to series peak
by Maisie McCabe
13 October 2014, 11:28AM
Blonde Electra and Overload Generation's departures from 'The X Factor' helped the ITV talent show to reach 11.2 million viewers, the highest peak of the series, last night.
HP is still an iconic brand, says former operations chief
HP is still an iconic brand, says former operations chief
by Shona Ghosh
14 October 2014, 09:00AM
HP remains an "icon" of Silicon Valley and has a promising future, according to former senior executive Tony Prophet, despite the fact the company has been forced to split in two and lay off 5,000 workers.
Marketing Society Brand of the Year 2014 nominees #1: Aldi, Baileys, BT, Burberry and EasyJet
Marketing Society Brand of the Year 2014 nominees #1: Aldi, Baileys, BT, Burberry and EasyJet
by Staff
14 October 2014, 08:00AM
All this week we will be running through the brands shortlisted for this year's Marketing Society Brand of the Year award.
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