Thursday, 9 October 2014

Digital AM - Tesco's Hudl2, Snapchat, PayPal, YouTube, Google

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How Tesco designed the Hudl2 as a 'beautiful object'
How Tesco designed the Hudl2 as a 'beautiful object'
by Shona Ghosh
09 October 2014, 11:19AM
Tesco brought in industrial design specialists to make its Hudl2 more "beautiful" than its predecessor.
Snapchat CEO says ads are coming
Snapchat CEO says ads are coming
by Ben Bold
09 October 2014, 12:18PM
Ads are coming to Snapchat, the company's chief executive has confirmed, with users able to opt in to view the messages on the app's Stories feature.
Top Shop/Twitter and Women's Aid top Ocean's Art of Outdoor awards
Top Shop/Twitter and Women's Aid top Ocean's Art of Outdoor awards
by Rachel Bull
09 October 2014, 10:42AM
Top Shop/Twitter and the charity Women's Aid were today named overall winners of Ocean's Art of Outdoor Digital Competition, which celebrates pushing the creative boundaries in digital out-of-home advertising.

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Five behaviours marketers can learn from the new YouTube stars
Five behaviours marketers can learn from the new YouTube stars
by Callum McGeoch
09 October 2014, 12:00PM
Say what you like about the reigning crop of fresh-faced Brit vlog-stars but their ability to build huge audiences is truly impressive, says Callum McGeoch, creativity director, Livity.
PayPal touts brand 'trust' after Zapp signs Asda and Sainsbury's for mobile payments
PayPal touts brand 'trust' after Zapp signs Asda and Sainsbury's for mobile payments
by Shona Ghosh
09 October 2014, 10:07AM
PayPal has emphasised that it is one of the most trusted payment brands, after rival Zapp nailed deals with retailers including Asda and Sainsbury's to launch a mobile payment service.
Publishers keep tabs on Google's latest skirmish
Publishers keep tabs on Google's latest skirmish
by
09 October 2014, 08:00AM
Could the tech company's escalating wrangle with German newspapers impact the UK industry, David Benady asks.
Double win for MediaCom at the PPA Advertising Awards
Double win for MediaCom at the PPA Advertising Awards
by Staff
09 October 2014, 10:07AM
MediaCom won Best Innovation and Best Use of Print at last night's PPA Advertising Awards, held at Paramount.
Opportunities for brands as VoD sector evolves
Opportunities for brands as VoD sector evolves
by Nigel Walley
09 October 2014, 08:00AM
Nigel Walley thinks there is room for ads in pay-TV set-top boxes, while TV VoD should be sold separately in ad deals.
SMG creates London Operations Team and raft of promotions
SMG creates London Operations Team and raft of promotions
by Arif Durrani
09 October 2014, 08:15AM
Starcom MediaVest Group UK (SMG) has created a London Operations Team (LOT) tasked with refining and rolling out new board strategies directly into the agency.
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