Thursday 30 October 2014

Digital AM - Sony PlayStation, Atom, Ford, the new age of paid and social, Christmas ads

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Digital AM

Latest news

Sony PlayStation marketer Darren Carter to leave after 18 years
Sony PlayStation marketer Darren Carter to leave after 18 years
by Shona Ghosh
30 October 2014, 11:40AM
Darren Carter, a long-serving marketer at Sony Computer Entertainment Europe (SCEE), is to stand down after 18 years at the company.
How Atom plans to become Britain's mobile-first bank
How Atom plans to become Britain's mobile-first bank
by Shona Ghosh
30 October 2014, 08:31AM
As traditional banks struggle to maintain branches and axe staff, upstart Atom wants to break the mould and become the UK's only mobile-first bank.
Ford saves stricken plane using LED headlight technology in epic ad for new Mondeo
Ford saves stricken plane using LED headlight technology in epic ad for new Mondeo
by Ben Bold
30 October 2014, 10:04AM
Ford Motor Company is releasing an action-packed pan-European TV ad created by 'The Fast and the Furious' director Rob Cohen, with the company's new Mondeo's LED headlights guiding a plane to land on a darkened airstrip.

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All I want for Christmas is a mobile masterpiece
All I want for Christmas is a mobile masterpiece
by Greg Grimmer
30 October 2014, 08:00AM
The creative bar must be raised if mobile is to deliver a truly great campaign this December, Greg Grimmer argues.
Watch: Should 'social marketing' be monetised?
Watch: Should 'social marketing' be monetised?
by Staff
30 October 2014, 09:30AM
In our latest 'Bums on Seats' video offering advice from the UK's leading marketers, we ask: "Should 'social marketing' be monetised?"
Earning time: the new age of paid and social
Earning time: the new age of paid and social
by Eric Weaver
30 October 2014, 08:00AM
Active participation in social media resonates across channels, saves you money and will make you relevant.
All eyes on the next billion smartphones
All eyes on the next billion smartphones
by Sue Unerman
30 October 2014, 08:00AM
Big news from the Ig Nobel Prizes this year as one winner explains why banana skins are slippery.
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From the blogs

Nostalgic Christmas ads might be a thing of the past
Daniel Todaro
30 October 2014, 8:40AM
Happy 20th birthday to the display ad
Ben Plomion
30 October 2014, 8:17AM
Clinique brings socially-activated art to Covent Garden
Rachel Bull
29 October 2014, 12:53PM
Stop. Check. Post?
Hannah Jones
29 October 2014, 11:31AM
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