The Wall > What does the Candy Crush lifecycle mean to mobile marketers?

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list What does the Candy Crush lifecycle mean to mobile marketers? Craig Palli 27 October 2014, 11:15AM One of the most popular games over the last two years, Candy Crush, reduced its 2014 forecast in August after reporting lower-than-expected second-quarter revenue. This caused some unwarranted hand-wringing in the press about the future of mobile games. Top take-outs from this year's MIPCOM Patrick Walker 27 October 2014, 9:32AM The 30th edition of the annual MIPCOM TV market set a couple of records last week with 112 countries and 13,700 delegates attending - both all-time highs. Furthermore, of those who attended it has been reported that 1,300 were acquiring digital and VOD rights. Will VR take off as a mass consumer product? Adam Doherty 24 October 2014, 8:38AM There's been a wave of positive press for virtual reality (VR), which is driving momentum of interest in this new medium. The promise of engaging consumers worldwide with mind-blowing personal experiences is closing in. But we won't be able to mesmerise on a macro scale until VR headsets become a mainstream product. So the crucial question is - does VR have a chance of reaching mass adoption, when all the naysayers insist it's limited to gaming geeks? Six vital ad:tech themes for 2015 Neil Higgins 24 October 2014, 8:23AM This week, I attended ad:tech London, which was celebrating its 10th birthday. It was a packed two days; here are the trends that stood out for me as we plan for 2015... Latest jobs Estates Marketing Co-ordinator Recruiter Southampton Solent University Salary £26,274 - £30,434 per annum Location Southampton, Hampshire 3D Environments Designer Recruiter Red Sofa London Salary £35000 - £45000 per annum Location City of London Senior Advertising Operations Manager Recruiter Ultimate Asset Salary £35000 - £45000 per annum + Amazing Benefits Location London Paid Social Account Manager - Biddable Media Recruiter Ultimate Asset Salary £30000 - £40000 per annum + Amazing Benefits Location London Integrated Designer Recruiter TMP Worldwide Salary Competitive Location London (Greater) Associate Director - Planned Content Recruiter Source Salary £65000 - £75000 per annum + Benefits Location London Latest news from Brand Republic Facebook and Airbnb sign up to D&AD New Blood by James Swift, 27 October 2014, 02:24PM Microsoft clarifies Nokia lives on for 'entry-level' phones by Shona Ghosh, 27 October 2014, 11:24AM Douwe Egberts launches Movember selfie campaign for prostate cancer by Sara Kimberley, 27 October 2014, 11:23AM Domino's and Microsoft deal to let Xbox gamers order pizza through consoles by Ben Bold, 27 October 2014, 09:59AM Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2014 All rights reserved Haymarket Business Information, Teddington Studios, Broom Road, Teddington TW11 9BE, UK News Jobs Blogs & Forums Tenders