Monday 20 October 2014

Breaking news from Brand Republic - The Bolloré Group, Ikea, Doctor Who, Vice News, Instagram

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The Bolloré Group offers to buy controlling stake in Havas, but rules out sale
The Bolloré Group offers to buy controlling stake in Havas, but rules out sale
by Kate Magee
17 October 2014, 06:31PM
The Bolloré Group is attempting to secure a controlling stake in Havas, the world's sixth-largest advertising company, but has ruled out an imminent sale.
Ikea syncs mobile content with TV ads for 'Wonderful Everyday' celebration of meal times
Ikea syncs mobile content with TV ads for 'Wonderful Everyday' celebration of meal times
by Ben Bold
20 October 2014, 09:16AM
Ikea has launched the latest instalment in its 'Wonderful Everyday' advertising campaign, which includes a deal with ITV that synchronises mobile content with TV ads.
Doctor Who online game gets kids coding
Doctor Who online game gets kids coding
by Maisie McCabe
20 October 2014, 09:32AM
The BBC has created an online 'Doctor Who' game called 'The Doctor and the Dalek' to encourage children to get into coding.
Price comparison sites 'hiding' best deals from consumers, campaign group claims
Price comparison sites 'hiding' best deals from consumers, campaign group claims
by Ben Bold
20 October 2014, 08:14AM
Price comparison sites Comparethemarket, uSwitch, Confused.com, GoCompare and Moneysupermarket are hiding the best energy deals from consumers, according to consumer group The Big Deal.
Vice News to expand into seven countries
Vice News to expand into seven countries
by Gurjit Degun
17 October 2014, 02:52PM
Vice News, the digital news channel by Vice Media, is set to expand into seven further global markets over the next six months.
How Instagram fuelled the rise of the super-premium drinks consumer
How Instagram fuelled the rise of the super-premium drinks consumer
by Joanna Davies
20 October 2014, 07:00AM
Social media has created a generation of drinkers willing to spend to be seen in the very best light, says Joanna Davies, chief executive of agency network ZAK Media.
Breast Cancer Campaign crowd-sources videos for 'wear it pink' campaign
Breast Cancer Campaign crowd-sources videos for 'wear it pink' campaign
by Gurjit Degun
17 October 2014, 04:03PM
The Breast Cancer Campaign "wear it pink" fundraising initiative has crowd-sourced four videos to run across cinema, digital, social media and out-of-home channels.
Watch: David Beckham stars in Haig Club ad
Watch: David Beckham stars in Haig Club ad
by James Swift
17 October 2014, 12:00PM
Haig Club, the Diageo-owned whisky brand, has released a TV ad directed by Guy Ritchie and starring David Beckham.
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