Sunday, 19 October 2014

Some of this week's most read features and opinions

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This charming man
16 October 2014, 08:00AM
This charming man
Having resisted publishing his memoirs until after the death of Margaret Thatcher, Lord Bell has finally spilled the beans on his life in advertising and beyond, including that tempestuous relationship with the Saatchis. John Tylee speaks to him abou...
Is Snapchat good for advertisers?
by David Benady,
16 October 2014, 08:00AM
Is Snapchat good for advertisers?
Brands will only be able to share content on the app with followers, but potential reach is enormous, asks David Benady.
Standing out from the crowd
16 October 2014, 08:00AM
Standing out from the crowd
The Anomaly global chief, Carl Johnson, on how he plans to turn the London operation around. By Kate Magee.
Facebook takes on YouTube's video dominance
by Arif Durrani,
16 October 2014, 08:00AM
Facebook takes on YouTube's video dominance
The social network's regional director of UK and Ireland tells Arif Durrani why it is a force to be reckoned with in digital video.
Gender always causes a stir, no less so in adland
by Claire Beale,
16 October 2014, 08:00AM
Gender always causes a stir, no less so in adland
There's been an awful lot of heat generated over the past week about a piece written in Adweek, by Grey's newly promoted chairman Nils Leonard, on the subject of the creative of the future.
Excellence: we're coming for you
16 October 2014, 08:00AM
Excellence: we're coming for you
Are attack ads ever the right thing to do?
16 October 2014, 08:00AM
Are attack ads ever the right thing to do?
Richard Eyre: Trust is the key disruptor
by Ed Owen,
15 October 2014, 03:02PM
Richard Eyre: Trust is the key disruptor
Trust has emerged as the single biggest disrupter and most important component of brand campaigns for savvy connected consumers, according to IAB chair Richard Eyre.
Should brands be held to their straplines?
by Gurjit Degun,
13 October 2014, 04:09PM
Should brands be held to their straplines?
Following Red Bull's announcement that it will pay US citizens who have bought one of its drinks $10 (£6) for failing to give them wings, Campaign asked industry experts whether brands should have to honour everything they in their marketing.
Talent turnover is costing ad industry dear
16 October 2014, 08:00AM
Talent turnover is costing ad industry dear
Poor staff retention rates can be expensive, and agencies must try harder to hang on to their star players. John Tylee reports from the IPA Adaptathon.
John Lewis has a fight on its hands this Christmas
by Jeremy Lee,
16 October 2014, 08:00AM
John Lewis has a fight on its hands this Christmas
Was the John Lewis boss, Andy Street, deliberately trying to manage expectations of its Christmas ad campaign with his comments at the recent World Retail Congress? Street - who, later on the train home, managed to offend the French by telling a jour...
Consumers will always find a way to game the system and break rules
by Sue Unerman,
16 October 2014, 08:00AM
Consumers will always find a way to game the system and break rules
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