| | | | | | Having resisted publishing his memoirs until after the death of Margaret Thatcher, Lord Bell has finally spilled the beans on his life in advertising and beyond, including that tempestuous relationship with the Saatchis. John Tylee speaks to him abou... | | | | | | Brands will only be able to share content on the app with followers, but potential reach is enormous, asks David Benady. | | | | | | The Anomaly global chief, Carl Johnson, on how he plans to turn the London operation around. By Kate Magee. | | | | | | The social network's regional director of UK and Ireland tells Arif Durrani why it is a force to be reckoned with in digital video. | | | | | | There's been an awful lot of heat generated over the past week about a piece written in Adweek, by Grey's newly promoted chairman Nils Leonard, on the subject of the creative of the future. | | | | | | | | Trust has emerged as the single biggest disrupter and most important component of brand campaigns for savvy connected consumers, according to IAB chair Richard Eyre. | | | | | | Following Red Bull's announcement that it will pay US citizens who have bought one of its drinks $10 (£6) for failing to give them wings, Campaign asked industry experts whether brands should have to honour everything they in their marketing. | | | | | | Poor staff retention rates can be expensive, and agencies must try harder to hang on to their star players. John Tylee reports from the IPA Adaptathon. | | | | | | Was the John Lewis boss, Andy Street, deliberately trying to manage expectations of its Christmas ad campaign with his comments at the recent World Retail Congress? Street - who, later on the train home, managed to offend the French by telling a jour... | | | | | | | |
No comments:
Post a Comment