Friday 31 October 2014

Breaking news from Brand Republic - Consumer confidence, Twitter, Samaritans, A&E/DDB, Channel 4

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UK consumers pessimistic despite highest confidence level since 2007, says Nielsen
UK consumers pessimistic despite highest confidence level since 2007, says Nielsen
by Ben Bold
31 October 2014, 09:16AM
Consumer confidence is the highest it has been for seven years, according to Nielsen research, but the prevailing mood is still one of pessimism.
What is Twitter Fabric and how will it affect marketers?
What is Twitter Fabric and how will it affect marketers?
by Itay Godot
31 October 2014, 09:00AM
Twitter has traditionally had a strained relationship with external developers, but now the company has launched new tools that make brings tweets into third-party apps. That could make marketers' lives easier, writes Itay Godot, vice president of sa...
Samaritans denies Radar Twitter app is unsafe after backlash
Samaritans denies Radar Twitter app is unsafe after backlash
by Shona Ghosh
30 October 2014, 12:30PM
Samaritans has defended its Radar web app for Twitter, after users complained that having their tweets monitored was an invasion of privacy.

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Banner ads at 20: why banners are advertising haiku
Banner ads at 20: why banners are advertising haiku
by Chris Jefford
31 October 2014, 09:42AM
Chris Jefford, the founder and strategy director at Hometown, reflects on the future of the banner ad, which turned 20 this week.
Majority of consumers think alcohol labelling should state calorie content, claims RSPH
Majority of consumers think alcohol labelling should state calorie content, claims RSPH
by Ben Bold
31 October 2014, 08:30AM
The Royal Society for Public Health is putting pressure on alcoholic drinks brands to introduce calorie information on their labelling, to combat obesity and encourage healthier drinking habits.
A&E/DDB's Carter and Harrison reflect on winning IPA Effectiveness Grand Prix
A&E/DDB's Carter and Harrison reflect on winning IPA Effectiveness Grand Prix
by Sarah Carter and Toby Harrison
31 October 2014, 08:30AM
Sarah Carter and Toby Harrison, strategy director and planning partner respectively at Adam & Eve/DDB, reflect on a Grand Prix-winning night at the IPA Effectiveness Awards on Monday.
Channel 4 expands interactive ads to mobile
Channel 4 expands interactive ads to mobile
by Maisie McCabe
30 October 2014, 04:43PM
Channel 4 has expanded its interactive ad formats to tablet and mobile devices.
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From the blogs

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