Thursday 16 October 2014

Campaign Daily Fix - Lindsay Pattison promoted at Maxus, John Lewis, Nick Bell, Superdrug, Liberty Global, Bellwether, Nils Leonard, The Corner

 

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Latest news
Pattison takes top Maxus role
by Gurjit Degun,
16 October 2014, 08:00AM
Pattison takes top Maxus role
Maxus has promoted Lindsay Pattison, the UK chief executive and global chief strategy officer, to global chief ex­ecutive, replacing Vikram Sakhuja.
Gogglebox to feature in new John Lewis ad
by Maisie McCabe,
16 October 2014, 08:00AM
Gogglebox to feature in new John Lewis ad
John Lewis has signed a deal with Channel 4 to incor­porate the reality TV show Gogglebox into this year's Christmas campaign.
Nick Bell joins Fallon London as ECD
by Kate Magee,
16 October 2014, 08:00AM
Nick Bell joins Fallon London as ECD
Fallon London has appointed Nick Bell, formerly of DDB and Leo Burnett, as its executive creative director.
Superdrug creative pitch riles agencies
by James Swift,
16 October 2014, 08:00AM
Superdrug creative pitch riles agencies
Agencies have hit out at Superdrug after the retailer asked them to present work in their first meeting.
Omnicom Media Group lands Liberty Global pan-Euro media
by Maisie McCabe,
16 October 2014, 08:00AM
Omnicom Media Group lands Liberty Global pan-Euro media
Liberty Global, the owner of Virgin Media, has awarded its £150 million European media planning and buying account to Omnicom Media Group after a pitch.
Gender always causes a stir, no less so in adland
by Claire Beale,
16 October 2014, 08:00AM
Gender always causes a stir, no less so in adland
There's been an awful lot of heat generated over the past week about a piece written in Adweek, by Grey's newly promoted chairman Nils Leonard, on the subject of the creative of the future.
Grey promotes chief creative officer Leonard to chairman
by Kate Magee,
16 October 2014, 08:00AM
Grey promotes chief creative officer Leonard to chairman
Grey London has promoted its chief creative officer, Nils Leonard, to chairman.
D&AD adds wood, graphite Pencils
by Kate Magee,
16 October 2014, 08:00AM
D&AD adds wood, graphite Pencils
D&AD is to introduce wood and graphite Pencils as part of an overhaul of its awards.
Rail consortium mulls campaign to improve image
by James Swift,
16 October 2014, 08:00AM
Rail consortium mulls campaign to improve image
The UK's railway operators are speaking to creative agencies about a potential campaign to improve the public's perception of the industry.
The Corner wins £15m Omega Pharma brief
by Kate Magee,
16 October 2014, 08:00AM
The Corner wins £15m Omega Pharma brief
Omega Pharma, the over-the-counter healthcare company, has appointed The Corner to its £15 million creative account.
Q3 budgets show sustained growth
by Arif Durrani,
16 October 2014, 08:00AM
Q3 budgets show sustained growth
Marketing budgets continued to rise in the third quarter of 2014, marking two years of continuous growth, according to the latest IPA Bellwether Report.
Adam & Eve/DDB wins Mulberry festive brief
by Jeremy Lee,
16 October 2014, 08:00AM
Adam & Eve/DDB wins Mulberry festive brief
Mulberry, the luxury fashion brand, has appointed Adam & Eve/DDB after a pitch.
Sell-outs
by Matthew Bull
14 October 2014
Don't sell out. Not right away, anyway. Cherish your independence and marshal your creativity, for the sake of yourself and the industry
Promoted
Creativity: Create and grow
by Neil Svensen, Rufus Leonard,
16 October 2014, 09:00AM
Creativity: Create and grow
Agencies need to take a more holistic approach to creativity in order to keep up with the pace of change, stay relevant and produce top work.

________

Pick & Turkey
Pick of the week: Department for Transport, Abbott Mead Vickers BBDO
16 October 2014, 08:00AM
Pick of the week: Department for Transport, Abbott Mead Vickers BBDO
Turkey of the week: The Co-operative, Arc
16 October 2014, 08:00AM
Turkey of the week: The Co-operative, Arc

Also in the news

Creative partner Will Awdry leaves Ogilvy & Mather
by Maisie McCabe, 16 October 2014, 08:00AM
Senet Group hunts shop for responsible gambling drive
by Kate Magee, 16 October 2014, 08:00AM
Richard Eyre: Trust is the key disruptor
by Ed Owen, 15 October 2014, 03:02PM
ComScore chief says media needs to look beyond CTRs
by Ed Owen, 15 October 2014, 04:18PM
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Latest Work

Freesat "Sheldon" by Freesat and TellyJuice
16 October 2014, 09:30AM
Freesat
Freesat, the satellite TV service, has released its first campaign since moving away from using a single agency. The ad, which was created by Freesat, TellyJuice and Framestore, features a CGI snail called Sheldon who repeatedly misses Coronation Str...
The World's Talking About: PornHub
16 October 2014, 08:00AM
The World's Talking About: PornHub
PornHub (a website that hosts pornographic videos, according to a source familiar with the subject) unveiled its first offline campaign last week, only to have it removed 48 hours later. Nuri G lver wrote the ad as part of a competition to become the...
McDonald's "my burger promotion" by Leo Burnett
16 October 2014, 08:00AM
McDonald's
McDonald s has released a TV and print campaign to announce the arrival of its five "crowdsourced" burgers. The burgers were designed by consumers as part of an online competition, which was handled by Razorfish and began in May. Leo Burnett created ...
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